subject: Super Smart Dental Marketing: Dental Newsletter Marketing [print this page] Super Smart Dental Marketing: Dental Newsletter Marketing
Super Smart Dental Marketing
The number one reason dentists go with a way beyond newsletter.
One question we get all the time is: Why would I invest my hard earned marketing dollars in your newsletter when I could just do one myself?
Its true that you could produce your own newsletter. Its not impossible, its hard, but not impossible.
Sure, you could produce your own newsletter but who would read it? Writing a newsletter is a big job in its own right but whats the point of writing a newsletter if no one will read it?
And what does it take to make a newsletter that people will actually read?
First of all it has to be fun to read. People have a multitude of ways to entertain themselves and reading a dry, clinical newsletter will not be one of the things they choose to do. The newsletter also needs to be accessible for people of all ages. Further, it needs a variety of content, images and illustrations.
The writing is tricky too. It needs to be easy to read but good enough to keep a persons attention and finish with a point.
Usually when I explain this to a dentist he agrees with me. But when I show him a copy of a Way Beyond Newsletter he really understands.
Our newsletter sells itself. Just look at one. You cant help but read it and gain information from it. We work very hard with writers, graphic designers, and illustrators to prepare a newsletter that people will actually read.
We throw out more content for one newsletter than any one dentist could produce in an entire year.
You could produce your own newsletter and hope that it produces results or you could go with a Way Beyond Newsletter and get proven results.
