subject: Discover The Potential OF B2B Telemarketing For Boosting Revenue [print this page] Discover The Potential OF B2B Telemarketing For Boosting Revenue
A huge number of businesses use telemarketing services primarily because they want to save effort, time and money while maintaining their level of service.Among the marketing tools available today, the telephone is one of the most accessible and inexpensive means to contact prospects and customers. Agents can make more than a hundred calls per day at minimum cost either from an external location or within the company's premises. Other marketing methods such as direct mail can be very expensive and time consuming, and it can even be more expensive meeting the prospect or customer in person.Using the phone can not only save time, but cost per sale is also reduced considerably. Moreover, customers and companies are both saving time with this method. No matter how busy a person may be, he or she can always spare even a few minutes on a call rather than talk about product specifics in person.If a company is trying to market any type of service or product, business-to-business telemarketing can be a smart option. But what about products or services that require face-to-face meetings in order to be demonstrated better? The phone is also a fine tool for arranging meetings with customers and potential clients.Telemarketing enables businesses to increase revenue, and should be a key element in an organization's overall marketing efforts and sales activities. Cold-calling is a great business-to-business marketing strategy. It takes just a short time to have a list of targeted prospects, call them and inform them about the benefits of the offer.Used methodically, the telephone is a great tool to identify or qualify a prospect. There are three things to consider when qualifying a prospect. Budget, buying authority and the need for a product or service. If these things are present in a prospecting call, a telemarketer can steer the conversation towards the benefits of having the service or product. In many instances, no matter how skillfully telemarketing is conducted, if the service or product offers no value to the prospect, a sale or an appointment cannot be produced.Business to business telemarketing can be an intimidating task especially if companies expect customers or prospects to be receptive all the time. It is important to understand that most people today are very suspicious about telemarketing calls. To make things easier, telemarketers should understand that not all people they call will be receptive to the offer. It is also vital to consider timing and other factors that can affect the buying process. If prospects say they are not ready to buy, telemarketers must follow up with them after a couple of months or so just to make sure that the leads are not wasted.Business to business telemarketing has been proven effective in generating leads and increasing sales. Organizations that would like to use this direct marketing method should have a sound business plan and be able to set reasonable goals to minimize risk and be successful.
