subject: Brilliant Dental Marketing Made Easy with Dental Newsletters [print this page] Brilliant Dental Marketing Made Easy with Dental Newsletters
Brilliant Dental Marketing Made Easy: Dental Marketing Newsletters
What is dental newsletter marketing and why does it work?
Newsletter marketing is direct education marketing. The reason it works is because it's the most accepted form of marketing in America. Direct education marketing seeks to educate patients and encourage them to take an active role in their oral health. If you patients are curious about services or even about when their next appointment is they will see your office as a friendly source of information.
To maintain a low level of patient attrition you need to remind your patients at least quarterly of their importance to your practice. A practice that is investing in their existing patient base will see tremendous benefits.
Educating your patients about your services is an important step in teaching people how to do business with you. Inform your patients about the risks of oral cancer or the benefits of great cosmetic enhancements. Use a patient newsletter and teach your patients how to do business with you and watch your practice thrive.
People trust information from their dentist. The dentist is a reliable source where they can find quality information. It is not viewed or perceived as marketing it's perceived as friendly information from a trusted source. You can deliver a concise, interesting and relevant message to your patients frequently. It is read it is absorbed and it makes a difference.
Direct education marketing is not a new concept but it is being renewed to fit and mold around the world of dental services and dental patients. Use newsletter marketing and build a healthy and productive practice that will last for years and years. Educate your patients and show them that your office isn't a palace of pain but a place for health care and treatment.
Dental health is important all you have to do is remind your patients of your role in their lives.
