Dr. McCord's career in free radical biology culminated recently in his creation of a revolutionary supplement that works entirely different than any of today's conventional anti-aging products.
Called Protandim, this product features five potent botanicals that signal your body's DNA to increase the production of anti-aging enzymes such as SOD and catalase. In fact, human clinical trials on Protandim itself have yielded extremely impressive results, showing an average 40% reduction of oxidative stress. Other research findings demonstrate that Protandim positively affects a network of genes governing the aging process.
"The science is very powerful," says David Brown, CEO of LifeVantage. "In simple terms, Protandim slowed the aging process experienced by most adults and reduced it to the level of a 20-year-old-something that can't be claimed by any other anti-aging product."
In this study, Protandim was shown to eliminate the surge of oxidative stress that typically occurs as a person ages. In fact, as Brown stated, the study researchers couldn't distinguish the blood of 78-year-old individuals taking Protandim from that of a healthy 20-year-old. After just one pill per day, for 30 days, Protandim completely eliminated the age-dependent increase in oxidative stress, lowering it to levels equivalent to a 20-year-old.
Other research findings demonstrate that Protandim positively affects a network of genes governing the aging process.
The clinical trials spurred a feature of Protandim on ABC's Primetime, which in turn catapulted the product into the public eye. The end result of Protandim's introduction to the market is that has become the benchmark for anti-aging performance. "Everyone's very excited about Protandim," says Brown. "It's protected by three patents. The clinical results are truly remarkable. And the shift of evidence in free radical science all point to Protandim as the leader in antioxidant support."
Synergy is Crucial
One of the key aspects of Protandim is its one-of-a-kind formula. It contains a proprietary blend of five botanicals-green tea, turmeric, milk thistle, ashwagandha and bacopa-each of which possess potent, anti-aging properties. More important, however, is the fact that recent testing demonstrates that the five ingredients together, as they are in Protandim, produce a superior protective effect against oxidative stress as they dramatically increase the production of anti-aging enzymes.
LifeVantage in Unique Position
As the company that developed and markets Protandim, LifeVantage recognizes that it is in a unique position. "There's nothing like Protandim out there," explains Brown. "Consequently, we have an opportunity to lead this new and exploding market of powerful anti-aging enzyme products."
Brown also explains that while the product was previously marketed via retail, where it experienced very good sales, the management team of LifeVantage sees the network marketing model being much more effective.
"Most of the public has never heard of Protandim or experienced its benefits," he states. "But that will change. We'll be able to reach out and grow distribution through the person-to-person distribution model, which means that significantly more people can take advantage of and enjoy the health benefits of Protandim."
