subject: Creating a Blog Buzz Via PR [print this page] Creating a Blog Buzz Via PR Creating a Blog Buzz Via PR
Content is what makes the world go round on the internet and when it comes tomarketing, content truly is king; but is it enough? For example, if you create a blog that is poorly designed or has poor functionality, you can end up posting some great content that never gets read. You want to offer your readers valuable information, but you want them to enjoy their experience, want them to come back, and refer others to your site.
Let's say you have a great idea; you've developed some dynamite content and have created a blog that works? Now what? It used to be that the name of the game was getting articles indexed on Google and other search engines. Google was king. It still is high royalty, but if you ignore the social networks such as Twitter, Facebook, Digg and YouTube, you're doing you and your business a real disservice. A concentrated social media campaign has to be at the top of your online marketing. You don't need to spend all day working every site out there. Utilize each social media site and share links in the categories that best target your audience and put your focus there.
Linking to, commenting on and recommending other blogs is a great way to increase visitors and readers and to develop important relationships with other bloggers. Consider adding a blog roll and spotlighting some of your favorite information. Allowing readers to comment is another way to generate interest. The more you increase the level of interaction, the better.
Now let's jump offline for a bit. How about launching apublic relations campaign around your blog? Try creating an interesting angle or story idea that ties in with your blog. What about your blog is different or unique? What topics does it address? Does it help people solve problems? Is it funny? Controversial? Irreverent? Does it appeal to a specific niche or target audience? Or how about your story? What has your journey been creating the blog? How has it impacted your life? Come up with some different angles, write a fun or incisive press release and pitch your blog as a story to the traditional media. If you can launch an effective media campaign and generate some press coverage - that will give your blog more buzz than you can imagine. Turn your blog into a media story. Develop stories and angles that interest the press, and watch the media buzz build around your blog.
