subject: Mobile Advertising: A New Age Tool You Cannot Neglect [print this page] Mobile Advertising: A New Age Tool You Cannot Neglect
Consumers are a busy lot. They do not have time to wait for the right product to reach them. They often pick up the best from the available range. Many a times, they are not even aware about a new product that has hit the shelves.
What if you have a product to be sold in the same scenario? How will you let consumers know about it? How will you make it reach the targeted consumers? Agreed that television advertising and billboards are able to grab a glance from the consumers, but do they provide any feedback? As an advertiser are you able to know their reaction to an advertisement? Do they have any query related to the product? Thankfully, solution to these advertising and marketing problems is available.
Mobile marketing: a solution in need
Mobile advertising and mobile marketing are the solutions to end all your advertising and marketing problems. Mobile marketing and mobile advertising have come of age. As far as their reach is concerned, mobiles have already outdone landlines, television sets and computers by a huge margin. To add to it is its mobility and anytime availability unlike other mediums.
So, if you are looking forward to reaching a huge reservoir of customers within a shortest possible span of time, nothing cab beat mobile marketing. Its interactive character that is fast propelling it as the most popular advertising medium is an added advantage.
Mobile marketing: key features
It offers various tools that are unimaginable for other advertising media. Some of these are: mobile coupons, text message voting, bulk SMS, shared short codes, text message sweepstakes, etc. These features have made mobile marketing an interesting application. Additionally, it offers following advantages:
Talk directly to your prospects: As mobiles provide round the clock connectivity and easy portability, they have become ubiquitous. That also means that this medium of advertising is already available at the customer's end. So advertising agencies can directly talk to the customer and sell the product or the service.
Reach the customer at the right time: All time availability of mobiles with the customers makes it possible to reach them at the right time. Advertising agencies can decide the right time and develop the knack to sell the right product at the right time.
Get business on slow days: On an ordinary or slow day mobile marketing can help you pull the customers to your business. You can directly talk to them or adapt SMS marketing by sending bulk SMS to inform them about various lucrative offers that will bring business even on the slow day.
Thus, mobile marketing is the new generation technology that will be fruitful in pushing your business up.
