subject: Nike Fashion Campaign To Change Women And Blends Loaded Raiders [print this page] Nike Fashion Campaign To Change Women And Blends Loaded Raiders
In the women's sportswear market for years has been the lack of achievements. Now the company started to create a women's products in the market.
Designers that many women do not like the always changing clothes, they want wearing sportswear, exercise can both go out to our members. Now, Nike designers start a series of specially designed for women to wear outside the gym a new sportswear. Nike prepared this consumer group as the current product, the core marketing strategy in order to seize the women's sportswear market.
Nike changes Advertisement Locate Nike has been mailed to 600,000 households called Nikewomen new clothing catalog, also set up a special website for this nikewomen.com this new clothing line to do publicity.
19 this month, the United States, eighth Nikewomen stores will be opened in New York's Westchester County and plans to add 2006 in the previous four stores, while also opening stores overseas brewing of in.
Nike Women General Manager Darcy? Winslow (DarcyWinslow) that, in fact, many women are hoping the same as men, to wear outside the gym sportswear.
The past 30 years, Nike is always the sports stars as brand Spokesperson , But the male consumer may be "the same as Michael Jordan," this ad is to confuse, but this hero worship type of advertising is difficult to attract female consumers. Over the past five years, Nike has gradually adjusted its market strategy of women. Nike began in 2000 in accordance with women's foot to do shoes, but before, Nike shoes model used simply smaller than men on the 1st. Then, Nike women's sportswear, try adding more stylish color and design. Of course, they must be beautiful, but also to be rich sense of the Nike sport specific. According to the company who introduced the new president and CEO of Nike, William? Perez (WilliamD.Perez) on Nikewomen Fashion Line is extremely interested in, and familiar with the importance of female consumers.
Nike, Adidas also thought in mind
With clothing sales at Nike have become increasingly important, Nike added Nikewomen fashion line. But not to offensive Nike Women Sportswear, a, Adidas (AdidasSalomon) recently also famous fashion Fashion Designers Stella? McCartney (StellaMcCartney) contract to design a sportswear suitable for street wear. Many sportswear makers began to sports, fashion and entertainment together, such as Reebok (ReebokInterna-tional) Little Miss actor has just invited Christina? Ridge (ChristinaRicci) for doing Model .
Senior sportswear industry analyst John? Shanley (JohnJ.Shanley) said that women in fashion Clothing Market On, in fact, than many small manufacturers have Nike. "Phase and Reebok, Nike's own traditions and make them into more difficult. Most of the consumers and retailers believe that Nike is reflected in the performance (performance) and exercise."
At present, Nike is also actively expanding its exercise and health boundaries of traditional product positioning. Earlier this year, Nike and the well-known dance instructor Jamie? Gold (JamieKing) to develop new Rockstar sportswear, gold is Madonna, Britney Spears and Jennifer? Lopez and others dance coach that the ladies can dance wearing this equipment directly from the gym to the club.
