subject: Internet Article Marketing: An Interesting Alternative [print this page] Internet Article Marketing: An Interesting Alternative
No matter what brand, products, or services a company chooses to sell, it won't get very far without effective advertising. Since the dawn of mass media, ads have been successfully placed through paid announcements in print, radio, television, and even the internet.
When it comes to internet advertising for E-business, there is a very effective solution called "article marketing". In this process, an article that relates to a company's product or service is written and then published all over the internet. At the end of each article, there is a short paragraph called a "resource box". This 'box' generally contains an html link to the company's web site, the author's contact details, and a byline. Once an interesting and well written article is published to a massive number of web sites and article directories, a company has an excellent chance of attracting prospective customers.
Using article marketing is not a new concept. It's been around for ages. In the past, creative professionals would insert business information into print media articles for a hefty price. Internet marketing, however, is much cheaper. One might also argue that internet articles have the potential to be seen by more people than those placed in print publications. With the right tools and knowledge, an article can be published to hundreds of websites and article directories. This provides an unlimited potential for massive exposure.
Last, but definitely not least, article marketing cannot work without informative and well written articles. A sure fire way to drive away potential customers is to publish an article with grammatical errors, atrocious spelling, and bad punctuation throughout. To a reader, professional writing equals credibility and if they trust the author, they will be more likely to trust the company links in the resource box. A well written article is an essential ingredient for successful article marketing.
