Every company has a brand to sell and no matter what product or service is offered, one must get market exposure to be successful. This has and will always be achieved through advertising. Properly conceived and placed ads can be very effective in media such as print, radio, and television.
In this article, we'll just stick to a common tool used to promote and encourage E-business (or Internet business). This tool is known as "article marketing". It involves writing an article related to one's business activity and publishing it all over the internet to make people aware of one's products and services. This article contains what is known as a "resource box" which has a byline and information concerning the author's contact details and references plus an html link to drive readers to the business' web site. This article is then mass published to various web sites on the internet. A well written article with informative content will catch the attention of prospective customers.
As long as mass print has been available, the tradition of article marketing has been used, in one way or another, by creative professionals. Through print media, companies would slip in information about their businesses. What makes internet based article marketing so attractive is that it can be done for a fraction of what print advertising costs. The business information an internet article contains is submitted to article directories and websites. With the right tools, an article can be published in literally hundreds of directories. This has the potential to offer massive exposure for one's business and advancements.
Finally, once a company decides to try internet article marketing, they have to hire a competent and talented writer. You want article readers to be entertained enough to want to click on your resource box links. A professionally written article makes potential customers feel they can trust the author and if they trust the author, they'll trust the links at the bottom of the page. Nothing scares off potential customers more than broken English, poor spelling, and improper word usage. A great well written article can be a very effective tool for generating business traffic.
