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subject: Why have a Red Ribbon Week assembly? [print this page]


Why have a Red Ribbon Week assembly?
Why have a Red Ribbon Week assembly?

Red Ribbon Week assemblies are events that are held at schools that focus on educating school children and teachers about leading a clean, drug free lifestyle. The Red Ribbon Week assembly programs are packed full of information and exciting fun activities.

The Red Ribbon Week was formed in aid of remembering Enrique "Kiki" Camarena and his colleague and pilot who were kidnapped, tortured and later murdered in retaliation to a drug bust carried out by the DEA. Enrique "Kiki" Camarena and his pilot spent four years in Guadalajara, Mexico, in an undercover operation aimed at tracing drug suppliers. This undercover operation resulted in a tip that enabled the DEA to discover multimillion dollars worth of drugs destined for the unsuspecting people, including children, all over the USA. "Kiki's" close family and the residents of his home town, Calexico, California, all wore red ribbons in his honor and hence the Red Ribbon Week was formed. The first Red Ribbon Week was proclaimed in 1988 with Nancy Reagan playing a very active role in organizing and promoting the event.

Perfection on Wheels, a BMX bicycle stunt team provides a Red Ribbon Week Assembly event in which they perform action packed stunt on their bicycles to roaring applause from the students. They also invest a lot of time in writing and developing educational programs on why staying drug free and living a healthy lifestyle is so important. The students enjoy learning how to keep themselves healthy while at the same time they may also find that bicycle stunts become a new interesting hobby.

Drug abuse amongst teenagers escalates on a daily basis, not only in the USA, but all over the world as young people continually seek new thrills and highs. The Red Ribbon Week assemblies focuses on educating students on how to stop using drugs before they start, as well as the impact and consequences of drug usage. All this is done during a live performance, where stuntmen perform amazing feats and show students that there are other thrills besides using and abusing drugs.

The real impact of a Red Ribbon Week assembly program can be clearly seen on the students' faces as they stare in amazement at the breathtaking stunts while learning how to lead a healthy, active, drug free lifestyle. The great thing about a Red Ribbon Week assembly is that the information and education that the students receive during the event will stay with them for years to come, giving them a head start and a solid base for their future.




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