subject: Ways to improve viral marketing [print this page] Ways to improve viral marketing Ways to improve viral marketing
Viral Marketing is one of the ways to promote your website and get more leads. Viral marketing can lead to a lot of traffic provided that it is done properly. Here is how viral marketing works. You send a freebie that you think that provide great value to your customer and encourage them to share with many people as much as possible.
Of course, your website URL is embedded into the free report. Hopefully, your customer finds it interesting and shares it with other people. Those other people in turn share it with other people that lead to mass promotion of your website without any effort on your own part.
The most crucial step is to make sure that potential customers know about your report in the first place. You want to tell as many people on the web that you have viral report that you like to share. Remember that viral marketing is all just about getting many people to get your report and having them spread the viral report for you. This article explores some common options that you can do that.
The most common way is to build a mailing list. Use program like Aweber and offer your free report as a free gift for people to opt in. This is probably one of the hardest form of marketing because everyone on the internet is suspicious about giving their personal information online. You will need to do a lot of tweaking and testing before you achieve decent conversion rate.
Forum marketing is one effective technique that you can use to promote your viral product. Basically, all you have to do is to find heavily populated forums that are related to your niche and promote your viral report there. So let's say you want to promote ways to keep a healthy betta fish, you will find forums that talks about betta fish care.
Of course, the thing you need to make sure about forums is that they allowed signatures. Some forums out there don't allow signatures at all and some require achieving a certain reputation or minimum of posts before they allow signature.
All you have to do is promote your viral product in your signature. Write one or two simple sentences about the immediate impact of your viral product in your signature. One good example if you want to promote good betta fish keeping is, "Find out how you can have the healthiest betta fish in 30 days Guaranteed" and include a link to your landing page where they can download your viral report. Make sure that the benefit is stated clearly so people in the forums are more induce to click on it.
Now there a hard rule about forum marketing is that you don't focus on blatant advertising. Remember the purpose of any forum is so that people of similar interest can share their ideas together. So don't do things like creating a thread that focus on promoting your viral report. Instead, provide insightful and helpful posts and help other forum members by providing them with useful information whenever you can. Once your reputation within the forum increase, people will be more inclined to trust you and click on your signature link.
Another way to spread your viral product is to make sure that the product itself is humorous. Remember those funny emails that your friends sent you and you just could not bear to click the "Forward" button" because you want to share this funny email with other friends.
Use this tactic in viral marketing too. Make sure that your viral product is funny too. Sprinkle funny posts and humorous writing in your viral report. People are more than willing to share jokes with each other.
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