subject: 4 Ways To Increase Opt In Rate [print this page] 4 Ways To Increase Opt In Rate 4 Ways To Increase Opt In Rate
One of the biggest problems that many people face when it comes to list building is getting prospects to opt in the first place. Let's face it. There is a lot of online scam nowadays and currently about 80% of emails out there are spam. So naturally, everybody is very protective about giving their personal information on the web. Some people might even opt in with a fake email address just to see if you are just a spammer. You have to show people that you are the real deal
Good thing there are many ways out that you can maximise your conversion rate. This article will share some common and effective techniques and strategies.
KISS principle
KISS stands for "Keep It Simple, Stupid". Remember when your visitor lands on your opt in page, he or she easily just click the back button with a click of a mouse. So you only got a few seconds to spare to catch you readers' attention. Best way is to use very catchy red headlines stating the benefit. As for your bullet points, make it as simple as possible. You don't want your audience to think about anything on your opt in page.
Have some testimonials
This is something that a lot online marketers neglect. They reserved their testimonials for their sales page only and not in the opt in page. Testimonials are powerful because you have someone speak positively about your product. Of course, make sure that that the testimonials have a picture to make it more legit.
Don't include other links
When you create an opt in page, you don't want to include other links that your visitors might get distracted and click away to another page. Keep the opt-in page as plain and simple as possible.
Use video marketing
One good technique is to use videos as opposed to using merely bullet points to encourage your members to opt in. Why use videos? Videos are powerful because they perceived as high value. Prospect just simply don't have the patient to read through and rather be entertained by a video.
Now there are some hard rules to creating high quality and relevant videos. One of the common problems that many people face is the cost itself. It is very expensive to produce videos and can be time consuming if you do not have the technical knowledge.
Now, if you are on a shoestring budget, here how you can create a video cheaply and easily. The tools that you need are the latest version of PowerPoint, Camstasia Studio and simple microphone. Make sure that your microphone can produce clear crisp sound.
Create a simple PowerPoint presentation with slides filled with simple bullet points explaining about the benefit of your product. The best type of colour background to use is a black background with white text so your text is clearly visible by your viewers. You can embed short intro music at the beginning to grab your readers' attention but don't use music throughout the video. Using music throughout will distract your viewers.
Before you start the presentation, use camtasia studio to record your computer screen and start speaking, using your PowerPoint slides to present your point. Once you are finished, that it. You now have a free video at your disposal that you can embed in your opt in page. You can use free video hosting services like Youtube to host your videos.
Of course, if you have money to spare, you can create flashy movie like videos. If you create videos this way, one good rule is to trigger the emotions associated with the niche using your video. For example, if create a video about astral projection, that you want to build in soothing and breezy music, something that trigger dreamy emotion in your audience.
To sum it all up, increasing conversion rate is all about capturing your readers' attention as long as you can. You should spend the most time of your list building effort on this aspect.
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