subject: Using The Right Keyword [print this page] Using The Right Keyword Using The Right Keyword
When many people start their first web site when they are trying to break into the world of Internet marketing, they often become frustrated that they aren't getting any traffic. Although traffic to your web site isn't the only thing that you need in order to be successful, it is certainly extremely important. Without any traffic, it is impossible to make any sales. Without any sales, it is impossible to make any money.Even if you have written great content for your website and acquired a number of backlinks, it is almost impossible to get a large amount of search engine traffic if you don't focus on using the right keywords. Let's take a closer look at keywords and how to ensure that you're using the right ones.Using the right keywords is a bit tricky. It's a bit like the story Goldilocks and the Three Bears. Some keywords are too hot, some are too cold, and some keywords are just right. You want to choose the keywords that are just right. For example, if you have a website that teaches new mothers how to train their pet poodle, then you might be able to imagine a large number of keywords that people might use to find your site. One keyword phrase you could target is "dog training".This is an example of a keyword that is too hot. There are thousands and thousands of web pages on the Internet all competing for that keyword. If you have a brand new website, then it will probably take you years of hard work to be able to take your website to the front page of the search results.Another keyword phrase you might target is "poodle training for new mothers". This is an example of a keyword phrase that is too cold. Although this phrase matches your target audience perfectly, it is unlikely that very many people actually type that phrase into the major search engines like Google, Bing, or Yahoo.Instead, you want to aim for the middle ground. You might simply target the phrase "poodle training". This way, you're not competing with all the general dog-training sites, but there are probably still quite a few people who search for that keyword. There may be some competition, but you should be able to overcome this with a few additional backlinks.It's also important to use the right keyword in the anchor text of your backlinks. The search engines weigh many different factors when they are deciding which web sites to display in their search results, but keywords are definitely a large one.
