subject: Customizing Your Trade Show Display [print this page] Customizing Your Trade Show Display Customizing Your Trade Show Display
While participating in a trade show, it is your trade show display that will decide whether your booth will be successful or not. The trade show display is the first thing that the customers notice and they will look at your products only if they are attracted by the displays. As it is one of the crucial elements in your booth, it is essential that your trade show display should be creative and eye-catching. This is where custom displays come in handy as they are unique and designed based on your needs.
There are many options when it comes to customizing your trade show display. These displays are meant to grab the attention of clients and to generate new sales leads. The main idea behind customizing is that no two trade show displays should be alike and that the displays on your booth should be the most suitable for your marketing objectives. The display should also reflect the brand image of your company.
Customizing Your Booth
The key objective of participating in a trade fair should be reflected in the displays. The color scheme chosen for your booth should match the products or catalogues on display and the colors are visually appealing. Your booth should have a welcoming ambience that will increase the interest of potential customers.
It is also a good idea to customize the flooring of your booth. You need not stick with the flooring of the trade show location and are free to use options like tiles, wooden flooring, and raised platforms to give your booth a very professional look.
Using Graphics
Graphics can be very effective in attracting customers to your stall. They are also effective tools that display the company's image and business requirements. A good graphic can enhance the overall appearance of the booth and make the customers aware of the product displayed. Rectangular banners are found to be the most effective for displaying graphics and for drawing attention to the product. These banners are not too expensive and they are easy to set up.
Signing and Lighting
Trade shows are usually chaotic as there are many people and lots of stalls, which means your booth should stand out from the rest. You can complement your custom displays by hanging signs about your stall. This is a very effective way of attracting customers. When there is a sign that can be seen from a distance, there is a natural tendency to follow it. Using dazzling, bright lights will also help in attracting attention to your booth.
Other Options
Apart from custom displays, you can also use microphones to talk to the crowd and get their attention. You can invest in table top displays or posters that can be seen by people from a distance. Pop-ups are also a simple display solution. They are available for floor models as well as for table top. A warm and welcoming message also goes a long way in pleasing potential customers. These add-ons in a trade show booth help engage potential customers and also help them remember your product even after the show is over.
