subject: How To Best Display Your Products - Choose the Right Display Stand [print this page] How To Best Display Your Products - Choose the Right Display Stand
The quality of a product is nonetheless the most important aspect when talking about a successful business or a store. However, many people would agree that how you display your products matters as well. That is one reason why store owners don't mind spending a huge sum of money on the dcor of the store. Yet, fine details on how to display your product may make the product more noticeable.
Display stands used for showcasing the products are also a part of presenting your product and they do make a difference, even though people may not realize it. For an example say you are displaying a piece of jewellery on a very brightly coloured, textured or shiny stand. It may be a fancy stand; however it may drive attention away from the actual product i.e. the jewellery. On the other hand, simple displays stand, in contrasting colour and nicely shaped, will make the jewellery look more attractive against the plain background. On the other hand, for other items like funky accessories, it would not be a great idea to have similar display stands. Different kinds of products require different kinds of display. What is common however is to highlight the product and this is the main purpose of display stands. The focus should thus be on the fact that the product is clearly and distinctly visible or rather eye catching.
There are a variety of display stands in all kinds of materials like metal, plastic or glass. They can be classy, unconventional, in particular shapes like human neck for necklaces or in the shape of a hand for rings and so on. It can make a lot of difference. For example a piece of jewellery looks much more elegant by the way it falls on the neck and the shape it takes. It can be displayed better on a display stand in the shape of a human neck rather than say in a square shaped stand. What you choose depends on what is the setting you want to use it in. You can also place labels on them to give a few more details on the item that the customer might be interested in.
Another aspect that matters is how you place these stands. A display-stand placed in a well lighted area will add more charm and shine to the item placed on it. They become all the more important when you have expensive items on display like fine jewellery, expensive artefacts, rare stones and crystals and so on. The display stands should be such that they make these expensive items look unique. It should be capable of highlighting their beauty and make them look exquisite.
Often customers walk into a store just because they are fascinated by one item on display as it has caught their attention. They may end up buying it, buying any other item or not buying at all but it does invite potential customers who might be interested in purchasing the displayed products. Display stands which go well with your products are hence essential to catch the attention of your potential customers and make them walk into your store. How you choose and use them is however at your discretion, so as to make them work best to your advantage.
This article has been written by an expert working with Fashion Trimming, a leading manufacturer of wholesale fashion jewellery that also supplies display stands.
