subject: Private House Sale Review [print this page] Private House Sale Review Private House Sale Review
Record:
Buy it Privately's comparative deficiency of coverage is pretty unusual given the fact that the website was among the first of its kind in the uk; having started in the same year as The Little House Company, 2001.
Search Rankings:
We all know Google is the main search engine, and that increasingly more individuals are starting their property hunting using Google as their primary search engine (or is it just a Google, or maybe it's a dongle, I get confused :-).
The biggest term being used by these potential buyers (on a volume based average) is houses for sale in my area, where "my area" means the place the would want to buy a property. Therefore, if we would like to increase our probability of selling privately, we want our private sales portals to be in strong positions for that term.
1. London (not in top 50)
2. Bristol (not in top 50)
3. Cardiff (not in top 50)
4. Birmingham (not in top 50)
5. Manchester (not in top 50)
6. Leeds (not in top 50)
7. Newcastle (not in top 50)
8. Belfast (not in top 50)
9. Glasgow (not in top 50)
10. Edinburgh (not in top 50)
Complete search ranking score: Low
Business expansion:
However I can find no mitigating circumstance for Buy it Privately's lack of appearance in the top 30 results for any of those terms. It is an old domain so that is not an excuse, but the Search Engine Optimisation is poor.
They concentrated to provide web pages that shows regions instead of having both towns and regions. Consequently the site has just over one thousand webpages, which is significantly less than competing websites feature. Looking at the wording within the homepage, it appears to be intended for sellers and not for buyers. This is simple to comprehend, as sellers are paying customers, but sellers need buyers.
Reach
I might be wrong, but after extensive searching I have found no accounts for buyitprivately.com on the two major social networking sites, Facebook and Twitter. The 5 million user logged in to Facebook daily is one of the biggest client base that a business can take advantage of and many have already done so.
The only notable partner listed in the site sell page is home.co.uk, a big portal with a reliable performance regarding property related terms. Although there are also sites with strong traffic such Oodle and Trovit, the sites are not really focused to property.
Total reach rating: Moderate
Value
We do not have information about the price of the website, so we hope that buyprivately.com can get in touch with us. What I can say is that unless it is very cheap, then it doesn't look like very good value in my opinion.
