subject: Ad Once creative agency's opinion [print this page] Ad Once creative agency's opinion Ad Once creative agency's opinion
Branding is a marketing term. This word has lots of definitions as well as lots of ways to interpret it. To avoid any ambiguity, let's make it clear, that Ad Once Creative Agency defines branding as a set of actions aimed at brand creation. Nowadays no one would doubt the necessity of branding, even in Russia.
Brand is an image which customers associate with this or that product, company or service. Therefore, branding presupposes methods of creating and maintaining firm associations of this image in the customer's mind, as well as distinguishing this image among those of the competitive brands.
Branding is a comprehensive concept, when the focus is on company's image or positioning of a product/service. Here, every detail matters much. Name, slogan, salesperson's smile, or courier's uniform may become decisive factors in the competition for the customer's choice...
Ad Once Creative Agency delivers brand development services. One should realize, that brand development is a time-taking process which requires serious financial investments.
Developing a brand and its strategy, our specialists are guided by a complex of economic, marketing, psychological, designer and other spheres of knowledge. With the help of analysis of the client's company business processes and its competitors, as well as marketing research of the customer demand we have an opportunity to look at the brand from two different sides and create an optimal solution.
Ad Once Creative Agency also offers rebranding services, which consist in making changes to the existing brand or creating a completely new one.
