subject: Mustang Owners Keep Hobby Alive [print this page] The classic mustang hobby is very much alive and vibrant today. This article reflects on the history of the hobby and my perspective on the longevity of the hobby.
Today's classic Mustang interest was first awakened during the late 1970's and early 1980. The overall economy was suffering, unemployment was high and credit was hard to obtain. The initial interest was prompted by economic concerns and the need for good reliable transportation.
During this time period of the early 1980's, the 1965 Mustang was only 15 years old and readily available in the used car market. Replacement engine parts were available at the local auto parts store and the original manufacturer still sold many of the replacement body and trim parts.
Proceeding this time, the car had gone "cold" to the public. The reasons include the end of production of the classic body style (1965-1973) and the poorly accepted 1974 through 1980 body styles. The Mustang was so unpopular by 1980 that the manufacturer considered ending the body style in 1981.
Many loyal owners called and wrote passionate letters to Ford Motor Company pleading for the continued production of the Mustang body style.
At the same time, a few people saw the potential of the classic car as a daily driver and started to reproduce items that were not currently available. One of the first offerings was interior upholstery made by and molded carpet sets. Arm rest pads, kick panels and other interior items soon followed by individuals who saw the potential.
Automotive magazines specializing in the new found mania soon developed which supplied a community for owners and suppliers of parts to communicate. The hobby grew quickly and by 1984 the Mustang hobby was firmly established.
The manufacturer listened to the requests of owners and recognized the opportunity to capture the market place of loyal consumers. After research and design work, a new platform for the second generation of Mustang was developed. During the spring of 1984 numerous "20th Anniversary" car shows were held nationwide and presented the new 1984 Mustang to loyal consumers.
The new 1984 design was well accepted among enthusiasts, thus starting a whole new generation of loyal owners.
The reason we can enjoy the new Mustang today is because of the love, admiration and loyalty of those owners some 30 years ago. The Mustang body style has become a timeless classic desired by enthusiasts worldwide.
I fully expect continued production of the Mustang body style for many years to come. Loyal consumers will keep the hobby alive!
