subject: Marketing Trainer Makes Difference between Successful Monetization and Frustration [print this page] Marketing Trainer Makes Difference between Successful Monetization and Frustration
Trial and error has its advantages, but in the Internet marketing industry using an experienced marketing trainer is the better way to go. Web-based entrepreneurs who take the advice of knowledgeable marketing trainers see their sites successfully monetized more quickly. A trainer also helps them avoid some of the frustration commonly experienced by fellow Internet marketers.
Minimizing Frustration
In response to a question about feelings of failure, Thomas Edison famously responded with, "I have not failed. I have simply discovered 10,000 ways that won't work." Today, when dealing with electricity, scientists and researchers refer to the body of work Edison left behind. This information helps them avoid mistakes in their own work and glean insights and inspiration for future inventions.
Today's Internet marketer may choose to go the way of Edison and "discover 10,000 ways that won't work," and most do. In fact, the average Web-based business fails within the first twelve months. Smart entrepreneurs know that learning from those who have gone before them is a sure way to avoid failure and minimize their frustration.
Maximizing Capital Resources
An experienced marketing trainer is an invaluable tool for serious Internet marketers. Such trainers help the business owner identify the best ways to get the message out to his or her customer base in a way that maximizes capital resources.
For example, consider the many ways in which a business owner can reach customers:
Email marketing: Once a ubiquitous approach to connecting with customers, email marketing now requires thoughtful planning and strategizing.
Social Media: Services such as Facebook and Twitter have become a business necessity. Even corporations who primarily operate within the world of bricks and mortar are expected to have a presence on both social networking sites.
Mobile Marketing: High tech cell phones with Internet capabilities have created another avenue by which to reach customers. Although mobile marketing is in its infancy, it is positioned to play a significant role in the overall marketing strategy in businesses of all sizes.
An experienced trainer will know where to allocate funds for maximum impact. To this end, many marketers have found knowledgeable trainers to be an essential part of their business building strategy.
Monitoring Monetization
Once the Internet marketer has identified the best technological tools to invest in, the next step is monitoring the effective results of those investments. This requires diligence in using the analytic tools available and remaining informed of important details including traffic, lead and sales information.
After all, if the goal of the Internet marketer is to monetize a site, then the result of his or her efforts should be profit. Understanding which tools are most effective and making changes where needed allows the entrepreneur to maximize his or her efforts. An experienced, knowledgeable marketing trainer can help the entrepreneur in these areas.
