subject: How do cottage cottage of branding and brand? - The cottage, brand, car electronics - automotive electronics industry-hc360 HC Network [print this page] How do cottage cottage of branding and brand? - The cottage, brand, car electronics - automotive electronics industry-hc360 HC Network
"Cottage should be the definition of the word segmentation of the application functions and scoping." I came straight
says.
Why? You ask. Spring Festival Evening cottage out because you can does not mean that the effectiveness and value of its meaning has to shake the CCTV Spring Festival Gala. However, it can Cuan red cottage Spring Festival Gala network platform to influence and meet a group level. This is her inclination? And the diversification and the diversification of psychological demands . And an essential support resources to achieve a certain purpose cottage Spring Festival Evening, this is the network platform and network faces a culture.
Of the article: Lin Yifu, Shandong Province Trade Union was General Manager
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Familiar cottage phone seems to be so strong that the critics: the inevitability of future regularization of brand development to the cottage. They said this is a market of consumers to change the rules of the game brand is a product of market behavior is a little guy like a psychological defeat the great sense of pride. Market share of a firm imprint of cottage special phenomena edict edict.
Car machine business you are performing a development process of the mobile phone market, and this process will once again confirm cottage inevitable phenomenon and its characteristics will be no match vehicle information processing system of historical representation. This tag will ever be remembered in this brilliant 2009 and 2010.
But I can not agree with cottage car machine brand "revolution"!
Imitation and replication and copying, which can not be avoided is the cottage of the characteristics of the process, of course, for efficiency and cost dictates, the cottage also has its demand for a wider population. But you have to observe and research needs of the market liquidity of the cottage and the actual establishment is how to achieve it? Specifically, how is the end-consumer is the manipulation? The whole commercial chain model is produced? Those phones, small appliances, clothing, etc. In some so-called specialized markets how sales, consumer groups like?
A cottage brand car machine without any supervision and certification based on Why "moist" very? Because the composition of various raw materials, products, refer to a number of factors are more or less standard, simply does not work because of market supervision, long-term operating companies do not want to take responsibility. Therefore, the first on the basis of interests, so that the whole process is beyond the cottage has been accused of. You say this cottage brand of live moisture does not nourish it? Phone can not be considered equivalent to a combination of cottage vehicle computer, confidential because cars are combined to achieve a combination of standard complex on the cell phone. So the South car machine enterprises, especially small cottage business into the mobile phone in the cottage until the process followed the emergence of unexpected troubles.
This trouble is reflected in the overall production process, the lack of quality management system, reflected in the organization can not smooth the weak module also reflected in the marketing system disorder chaos on. In fact, the ultimate origin of these problems is not established from cottage business core of the operating result. Short-term and future decisions can not avoid the fear of a module can not be combined. Why the fear? Do not know the depth of water, holding the attitude test the water to try, once the foot was found that the water came in deep fear over the ideal, so just leave it, so how can give to the market requirements of standards? Cottage business that you operate thought, how the brand?
Expressed in our "portfolio standard" is static and simple product raw material standards, but the organization of an enterprise operating system configuration of core standards as well as intervention strategies and market standards, as well as follow-up maintenance standards. This is not a cottage
phone system to complete the combination! Those machines marked cottage car brand concept or fashion trend can not grow into the meaning of the regular army is the case. They do not want to set the standard, at least not be bound by standards of the commercial game, just want to dig in the gold rush of that pot of money they want. So how can you expect such a cottage brand can live it? When the price lever play a role in the market, when consumption in the region and site specific manipulation of up to consumers, the consumer does not know the cottage interests of chain formation and how to impose their own incentives. Therefore, China's cottage culture and its behavior is not a sound market regulation, there is no commercial standards or the implementation of standards under the twisted product of.
Some people say we have plane cottage car sales service are also committed to the business obligations and maintenance standards. However, such standards being executed, is determined in accordance with the legal sense or in accordance with the agreement to be formatted to achieve?
"My promise to you repair." Owners of this sentence I do not care where you are, you just remove the machine to give me 500 km or sent to the repair station 3,000 km to be realized? Or whether you travel a few times, but you control your shipping costs, I call my it? Such as a good helper to those of large enterprises can not achieve the sale, cottage brand of how to do?
"I promise to give you change, but you first removed to give me." Seems very reasonable, it can be truth Where are the consumers? They should be your vehicle removed from the tens of thousands of holes so big a few days last March 5, and take the shipping costs wait for you for it?
