subject: Starting a Link Building Campaign [print this page] Starting a Link Building Campaign Starting a Link Building Campaign
Companies usually start a link building campaign when they have put their website online. They have already optimized their product pages, but still did not get the intended rankings.
What to do now? Let's get some links!
It soon becomes obvious that qualitative sites do not provide free links (easily),
unlessyou can offer their visitors a valuable content.
It now becomes painfully clear that you have no valuable information at all to offer them.
When you created your website, you have not considered this option for one second. Of
course, you have elaborately described the products and defined your company' s mission
and vision, but you have forgotten to add a valuable content which might be interesting
for other companies
Some content ideas
Let' s look at some content ideas which are considered to be very relevant for linkbuilding purposes:
- an instructional video or a how-to' video
- product reviews by customers
- publications from market inquiries
- expert opinions on current issues
- the mapping of trends from your business
- customer testimonials
- press releases
- webcasts, screen casts & podcasts
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Contact your target sites again, let them discover this new content and you will see that
they will be more eager to link. Linkbuilding is all about giving and taking.
That' s why it is very important to cooperate with SEO (Search Engine Optimalisation) specialists, even from the beginning of your project.
How does Link Building works?
Googles ranking principle is in fact quite democratic. Every link your website gets, counts as a vote. The more websites vote for you, the more likely you will win Googles ranking election.
This means your website will rank high if it receives:
