subject: Best Ways to Promote Your Online Business [print this page] Best Ways to Promote Your Online Business
If you have your online business, you probably already know that key to success in this kind of business is traffic, and not any kind of traffic, but targeted traffic. Only if you have visitors that are looking for product or service that you are offering, then you can expect to make a sale or conversion. So, what are the ways to attract more targeted visitors to your online business?
One way to promote your online business is to make your site optimized for search engines like Google, and gain a high position in their rankings. If you are not sure how to optimize your web page to be search engines friendly, you can try to learn how to do it yourself because this is not that hard, or you can hire professional help. Optimizing your web site for search engines basically means that you make your web site attractive to search engine bots same as you would for human visitors. That is one part of search engines optimization and it is called on site SEO.
The other part of search engines optimization is called off site SEO. Off site SEO is process of promoting your web site on the internet by building many links from other sites on the internet that are pointing to your site. Google and other search engines like Yahoo and Bing counting this links as votes for your web site. If your web site have more votes (links pointing to your web page), it will have higher position in search engine rankings. When you are doing your backlinking campaign, you should try to make links to your web page from quality web sites related to your web site.
Building inbound links is most important part of any SEO effort. Best and most successful way to build quality backlinks from high authority sites is trough article marketing. Why is that? People usually look for quality information on the internet before they make a purchase. If you provide them with quality and unique information about product or service that they are looking for in your article, and offer them a link to your web site where they can find that product or service, you did a 90% of the conversion. You can be sure that large number of visitors that are visiting your web page in this way will make purchase. So if you are good in writing go for it. And if not, you can always hire somebody
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