subject: Text Message Sweepstakes: Mobile Money Maker [print this page] Text Message Sweepstakes: Mobile Money Maker
Consumer is a king. He is the beneficiary of the competition among the businesses to sell more and earn more. Every other store is out with sale, discounts or offers. But, is the consumer really looking at the stores? Do they have time to check out with every store for the best deal? Are they aware of the happenings in the market, at the first place?
If not, what can business houses do to reach them and keep them informed? How can they be made aware about what your business is all about? How can a business house expand his scope of contacts with prospective buyers?
Mobile marketing: a tech-savvy solution
Mobile marketing techniques and associated tools like premium SMS, bulk SMS, mobile coupons, etc. are turning out to be the new generation marketing and advertising tools. The widespread network of mobiles is an effective means to reach the consumers and update them about the latest marketing news.
Mobile marketing has its own advantages like reaching a vast user base, saving the time that other conventional methods demand and doing away with any time constraints. It is the best solution so far that fulfils the requirements of both, the consumers as well as the businesses. Consumer gets the information and businesses get to reach the consumers.
Text message sweepstakes
Wooing consumers with mobile advertising and text message sweepstakes is the in thing'. One after the other, business houses are gearing up to avail the advantages of mobile marketing. Text message sweepstakes is a rage amongst the new generation mobile users who form an important segment of consumer class. This is mainly because it offers two main advantages- one each from business and user perspective.
Business perspective: The best way to build a database of consumers
Offering an attractive text message sweepstake can enrich a business with a huge reservoir of database of consumers. Automated computerized database management system will gather the information about the participants in the text message voting and contests by using short codes. By gathering data about the participants, a business house can create a database of the prospective leads. Working on these will allow businesses to concentrate mobile advertising on the segment that will fetch maximum returns with minimum efforts.
User perspective: Easy to enter contest from cell phone
A user of a cell phone has freedom to enter a contest from her cell phone. She does not have to wait to reach the store or buy a literature to raise her chances of winning text message sweepstakes. Mobile advertising and mobile marketing is a round the clock feature that put the user at her convenience to use services. A consumer can open sesame' by sending a text message and keying a few short codes.
Indeed, mobile marketing and mobile advertising is becoming more user friendly than we could ever imagine.
