subject: How to make a successful site? Tips and tools for small projects [print this page] How to make a successful site? Tips and tools for small projects
A web site, must contain relevant information because of a marketing matter, but also because the content on our site, is what google analyses when it returns the list of results of a certain search made by our clients.
In order to have the right content, we first must know what are the words our potential clients are typing on the search engines, and then, add them to our speech. There are tools for web masters that allow us to investigate what are the most typed words on the web. Experience shows that if our site does not appear on the first list of results, or at least on the three first pages, then we have no traffic, we have an invisible web.
The ideal format of the page must contain both text and images, but underneath the design, resides a non obvious truth, google does not see our page the same way our clients do, it only read code, and the errors this code may contain are not reflected on the visual aspect, we cannot detect them. Many sites are very attractive on the visual aspect, but fail in presence on the web because search engines cannot decode them, cannot access the content, that also should be relevant, and correspond to the key words our clients are typing on the search engines.
Your page has no presence on the web? You may have no traffic,
Check the following guide:
1) Check for code errors. Using the following tool, we can in introduce our sitess address and it will tell us if we have errors, most validated pages have w3 logo on the footer.
the tool is called W3 validator
2) Use relevant words on the content of your home page, including the word that your clients are typing on the search engines. These words must also be included on the meta code of your site. These meta tags are a part of the code that is included on the top of our page, and we cannot read it, it is only for the search engines to decode. The following tool allow us to look for the most typed words on the web, it is called googles key words tool
3) Check if your pages have meta tags on the code. On these tags the search engines are based. Inside your home page, on the up menu on the browser, click view -> page source, this displays the code of the site, on the top of the code, we should be able to find several times the word "meta" like the following example:
If the page only has one meta tag, the following one, it will never rank on the highest positions,
4) It is very useful to add in this meta tags section, the geographic information of our business, many clients type the location when they are looking for a product or service, and this multiplies possibilities, this information is included by the programmer.
5) Try to include advertising on pages that offers the same products that you, if other pages have a link redirecting to yours, it is because they recommend it, and this is the main factor related to a good web web position on search engines, the most your web is linked, the more first places you gain on the list. Also, the more important the pages talking about you, the more you gain presence.
6) If your page is rather new on the web, patience, you are going through the test period, in which google determines if your page has any illegal activity, or if it has original content worth to be shown. All companies that guarantee first places on the search engines, only by organic positioning, will probably not achieve their goal, the only way to appear first during this time, is by paying an adwords campaign.
7) Rules change all the time, it is convenient to contact a SEO specialist (search engine optimization) every six months to update our current strategies.
8) Add your site to google maps, here you have the link to the google tool named "places"
9) Improve the content of your web.
First, define the specific group of clients looking for your services.
Second, determine what is the information they need in order to decide to hire yours
Third, show the solution they are looking for, in both an interesting visual way, and also a correct programming so the search engines can correctly index your texts.
10) Include a newsletter, so you can interact with your client and detect new business opportunities.
11) Register your web on as many web directories as you can. These are like the web yellow pages, there are many pages that can automatically submit your web to a number of directories at once, you need to submit to them an email address specifically created for this matter because they will usually send out out spam. The directories, wont register pages with error codes, so you must be sure before submitting that your code is clean.
submitexpress
seologic
DMOZ
Dmoz is the google directory, it is a strong one, you may want to submitt your site here.
12) The simple fact of having a web page does not guarantee success, because it may be invisible to search engines, or we can pay a campaign to appear first on the google results page, but have a site lacking of good interesting content that will not catch the visitors. It is the interaction of design, content, marketing and SEO, what will turn a page in a successful tool for business, that is why is so important the help in the construction process of an editor, who can write relevant content, a programmer, who can make a clean code, a designer, to create a visual impact. This three areas are very specific, and are not integrated on one professional only, most of the times, how can achieve this goal? The teamwork of three professioanls so the web project is a true success.
For more information, please visit Millminds web projects
