subject: Internet Marketing U-turn [print this page] This weekend I was driving back home with my wife Anastasia from Tel-Aviv and I noticed a great deal of similarity between the Israeli highway and Internet Marketing.
Did you too notice that most of the internet marketing e-books, videos, courses and seminars always claim to deliver fast and explosive business success? I did, and I have to say that my experience in this industry leads me to believe otherwise.
Assuming that you know where you're going, which is a mandatory condition for this metaphor to be valid for you, there's a certain amount of miles you need to travel before you get to your destination.
However, the distinct difference between internet marketing and the highway is the fact that we never know how long is the distance that we need to cover before we get there.
For most of us, there aren't any road signs to direct us along the way and buying a map is just something we can't afford at the moment. But as if that wasn't enough, there are plenty of cops to make our lives a living hell.
Of course, we can make our journey easier and more fun, if we get a steersman that will keep us company and signal if something goes wrong. But we rarely do that-we rarely ask for help.
Let us not let the circumstances pull us down. Money isn't the only thing we can give to others.
Maybe it's because we're too proud, we want to prove to ourselves and everyone else that we are qualified and competent to do this on our own.
Personally, I think we're just too damn stubborn to admit that we need help. I believe that our egos get in the way and prevent us from taking shortcuts-we just follow what everyone else is doing-we keep straight forward, we stick between the white and yellow lines.
I believe that the reason why such a mind boggling amount of people stop by the side of the road and make a u-turn only to someday totally crash their dreams into a lamp post or a tree, is because the unknown journey ahead takes its toll on us. We can't figure out what awaits us down the road and so we bail on our dreams.
What can we do? Install a freaking GPS?
Let's not be uptight about asking for help-someone will respond sooner or later. Let us not let the circumstances pull us down. Money isn't the only thing we can give to others.
We all have something to share. We all have something others consider to be a treasure. Open your mind to the universal truth that there are no limits to what you can and cannot do (even if you are a complete newbie).
