subject: How to Use Reciprocal Link Exchanges to Enhance Your Search Engine Rankings [print this page] How to Use Reciprocal Link Exchanges to Enhance Your Search Engine Rankings
Why should I worry about exchanging links anyway? Inbound links or votes are one of the easiest and if you do it manually free ways of not only generating more traffic to your site or blog but an increased position in the search engine results page. Reciprocal link exchanges are when (2) webmasters of similar content sites exchange text links. When building your link directory you should do a web search to find the top sites in your niche. These top ranked sites and the sites linking to them are the ones you want to link to. You should start by reviewing their site, then send them a personalized email requesting the link exchange.
Hers what inbound one way links and reciprocal links can do for you. The best inbound links without a doubt are called one way links. One way links are websites linking to your site that do not require a reciprocal link from you. There are several ways of getting one way links to your site.
1) Purchase them from venders
2) Article posting to article directories
3) Forum and blog posting
These are the easiest ways of getting one way links back to your site. Submitting to site directories are another great link idea such as Dmoz or free web directories.
How do you go about getting these rank boosting inbound links? Manual submitted reciprocal link exchanges are an easy but time consuming venture. Another idea is to add a service to your website that benefits others but also gives you a quality link exchange in return. Some examples of this are...
1) Start a classified ad directory
2) Link directory
3) Article directory (allow others to submit their articles)
4) Create downloadable web tools that contain your link
All of the above can be a free and valuable service to your readers that you can require they place a reciprocal link to you on their site.
Link building is an invaluable and significant part of your SEO campaign to a new or existing website or blog. This is possibly one o
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