subject: Internet Marketing on a Budget [print this page] Internet Marketing on a BudgetInternet Marketing on a Budget
There are so many web design firms out there offering search engine marketing and related services finding a search engine marketing firm who can work within your budget is not always that easy.
Finding the right Internet Marketing company that can do the job is extremely important this is more important than cost as you can opt for the cheapest deal and then realise after a few months your website has not reached the first page in any search engine.
We had the same problem with computer shops many years ago as they were jumping on the web design bandwagon but really didnt know anything about it.
Getting a good search engine listing for your most important keywords and key phrases does take some serious knowledge in the SEO industry
These Internet Marketing experts have done their apprentiiceship learning over the years how to change their techniques to suit the search engine ranking requirements.
One of the important elements of choosing the right Internet Marketing Company is to ask them if you can see proof of their achievements and can you contact any of their previous clients.
Getting started on the cheap;
You can at least do some of the work yourself it you are on a tight budget, such as building a sitemap.xml, this is easier than it sounds, just search for it on Google.
One of the key things about optimising your website, make sure every page is optimised for its particular product or service..try and use what we call long tail keywords, these are three or four keyword phrases and are much easier to rank for than a single keyword.
Getting back links and link building;
To help your website along you will need to get some back links, search engines love websites that have a lot of links pointing to it, so find some websites that you would like to link to, just send them an email asking them if they will link back to you and include a link where they are listed on your website, also, you will be wasting a good linking opportunity if you don't use your keywords in your anchor text when exchanging links.
You could search out some of the forums where freelancers are always available to offer their services and usually a much lower cost than your local SEO expert, the only problem with these freelancers is you won't know anything about them but you can usually find some testimonials on these forums but do not use anyone from these forums who has only recently joined because they won't have any track record of their work.
So if you choose to use a dedicated search engine marketing company or a web design firm, make sure you optimise all your web pages for their own unique keywords and get some links coming in each week.
