subject: How to Get and Use Customer Feedback [print this page] How to Get and Use Customer Feedback How to Get and Use Customer Feedback
You know that customers matter for your business to flourish; that's a no brainer since they're the ones paying the bills! But there are other ways that listening to your customers can help you, so it's important to know how to get them to talk to you, how to listen to them, and how to implement what they want into what you want for a site that will be consumer friendly and popular.
1. Forums. The best sites for business or otherwise have a forum or a series of forums that allows people to talk about themselves, their experiences, and the site. Although you could spend time going through the postings to see what they're saying, it's more efficient to have a forum specifically made for people to talk about the site, what they like and what they don't like. It may take a bit to get some good feedback since you'll have to sort out the trolls and the suck-ups, but it's worth having a place where people can talk about the things that are annoying them or that they like about your business. Of course, you may still want to poke around the other forums to see what's being said 'behind your back' so to speak.
2. Polls. Putting up polls about things that you're thinking about doing with your site and then getting feedback is a fast and dirty way of seeing where the wind is blowing in terms of how your site is being regarded by the customers. Although you won't get many details, it's great for an overall look at what your customers are thinking.
3. Feedback on Products. Allow for product reviews and feedback on how it was delivered and how well it actually did. Not only does this let people get their two cents, but you can also use actual customer testimony for your marketing and this always looks good to prospective customers.
4. Most importantly, listen to your customers, especially when it comes to major site changes, and if there is an overwhelming consensus on whether to do it or not, LISTEN! A lot of sites announce a change, listen to people telling them not to do it and then go ahead and do it anyway which annoys a lot of users. The best sites announce a change, get the flak and then don't go through with the change, thus keeping their customers happy with them and making feel like they actually have a voice in how the site is run. This makes them feel more like they are important to you beyond being a paying customer and thus cements loyalty.
Building solid customer relations is a great way to make sure you have many returning customers to your business and one of the best ways to do this is to make sure that you actually listen to what your customers are saying and take their opinions into account. Your business will be more customer-friendly and you'll have a loyal group of people who will keep coming back to your business.
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