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subject: SP switching and routing vendor profile: Cisco Systems [print this page]

SP switching and routing vendor profile: Cisco Systems

Original Source: SP Switching Market

Buy Now: Market Research

Service provider switching and routing (SPSR) market leader Cisco Systems has benefited not only from finding the right place at the right time with the right technologies, but also knowing how to play the game. Positioned as an Internet rather than a network infrastructure provider, Cisco is always on the prowl for new problems to solve with IP or Ethernet technology. Cisco isn't shy about buying the companies and technologies it needs to kick-start, grow, and lead new markets. In the SPSR market, Cisco's lead had been slipping but has recently made a comeback.

Table of Contents

Executive summary

In a nutshell

Ovum view

It is better to lead through transitions than follow

Key messages

Market position

Analysis of competitive position

Corporate

Cisco is ranked as the twelfth largest high-tech company

Cisco has a diverse networking technology customer base, which helps it identify key market transitions

Ecosystem strategies define long-term strategic alliances

Strategy definition and execution

Technology innovation and organization

Product line management

Cisco defined the service provider switching and routing market

Converging the mobile packet core

Still early days for Carrier Ethernet

A more intelligent IP network

Cisco's data center strategy could be the cure for service providers' dumb pipes

Globalization

Solutions selling

"Borderless Networks" leverages the Internet to connect everything

Mobile Internet solutions

Switching and routing solutions

Financial health

SWOT analysis

Cisco is as fit as any 26 year old

Strengths

Weaknesses

Opportunities

Threats

Cisco's SPSR ratings

Experience, broad product portfolio, and global presence add up to top share position

Products and services

Cisco has a comprehensive IP and Ethernet product line, but not always with best-of-breed products

Cisco continues to lead the IP and Ethernet pack

SPSR competitive position

Regional market data by product segment

New edge and core products will drive growth

Cisco still leading in all SPSR segments

Marketing strategy

Messaging

Channel strategy and partnerships

Partnerships/acquisitions

Methodology

Links

List of Tables

Table 1: Ovum's overall rating of Cisco in SP switching and routing

Table 2: Cisco's main strengths, weaknesses, opportunities, and threats in the SP switching and routing market

Table 3: Cisco's SPSR ratings by region

Table 4: Mapping of Cisco's products to Ovum's segmentation

Table 5: Product competiveness by product segment and region

Table 6: Cisco's service provider switching and routing revenues by product segment, 3Q092Q10 (US$M)

Table 7: Cisco's regional market share and rank by product segment (rolling 4Q, 3Q092Q10)

List of Figures

Figure 1: Cisco's view of market transitions

Figure 2: Cisco's acquisition and partnership strategies

Figure 3: Cisco committee organization

Figure 4: Cisco's mobile Internet solutions

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