subject: Chiropractic Marketing…what it means [print this page] Chiropractic Marketingwhat it means Chiropractic Marketingwhat it means
Let's clear the air herechiropractic marketing and advertising are only as powerful as the avenue in which they are executed. So maybe that doesn't clear up much, let me explain further. The New Renaissance is comprised of hundreds of Chiropractic advertising offices that do very little to no advertising whatsoever. Advertising is not the answer. There is no magic ad that will bring quality new patients to you without lifting a finger. Period. Sure, from time to time, an ad is useful in at least getting some people through your doors, but then keeping them and ultimately closing the sale is up to you. Do you really know what to do once you have them in your office? 90% of you reading this do not. I know that for a fact, I've coached enough of you.
I sure didn't know what to do with a new patient that was brought in from an ad. I couldn't keep them for the life of me, until I met my mentor Dr. Joe. The New Renaissance's system of patient education and retention is all the advertising and Chiropractic marketing you could ever need. It's an internal marketing system based on referrals and relationships, rather than chasing new Chiropractic patients that won't stay anyway.
It can be frustrating pouring your heart and soul into each new patient, trying to get them to realize Chiropractic's value and what it could mean for their entire family. Especially when they do not hear what you are saying, or refuse to hear it. A great member of our program writes an article he calls "Warrior in Training" and he often sends it along for my review. I was quite impressed with his words today; he is really starting to get' what TNR is all about, even if some of his patients do not get' what Chiropractic is all about. He is someone who values his Chiropractic coaching with TNR and is able to put that into words effectively below.
I hope that clears it up a little bit more, and I hope those of you seeking my help will be brave enough to ask for it. Off to Boot Camp 2010!
