subject: Hit the target and give the information - Business broker market snapshot [print this page] Hit the target and give the information - Business broker market snapshot
For the past three years since the Global Financial Crisis (GFC) retail sales have been adversely effected , financial institution lending policies have been tightened and business marketing spend has been cut. Business owners have been challenged with the need to reduce expenses, maintain market share and increase gross margins whilst the fighting a diminishing market, the need hit the target in marketing and to not waits money on corporate brand building is crucial.
A look at the business for sale section of a weekend newspaper confirms the expenditure of considerable monies in a colourful corporate band building signage and graphics. There appears to be very little real information in the business for sale, business opportunities section of national newspapers instead advertisers rely on catchy headings such as "Dream Business" and un audited claims of super profits "Nets $350k" to lure potential business buyers .
So what is the alternative to newspaper ads? Website adds, they allow for a greater depth of information, links to relevant resources and are accessible 24/7.
Business buyer today wants information? Not headlines. An astute buyer and their representatives will make their own analyses on the business for sale being offered but will need greater detail of information such as:
