subject: 4 Fundamentals For Your Remodeling Company's Facebook Fan Page [print this page] 4 Fundamentals For Your Remodeling Company's Facebook Fan Page
Your remodeling company's Facebook fan page should encourage your fans to discuss remodeling, their remodeling projects and your remodeling company. When setting up a Facebook fan page for your remodeling business, there are four fundamentals to keep in mind.
First, fill out the profile completely. The profile should include the company's name and contact information such as address, phone number, fax number, website address, e-mail addresses and any other pertinent information. And don't forget to add a photo. The photo can be your company's logo, a picture of an awesome project your company built, a photo of the owner or owners, or anything else that will make your fans think of your company when they see it.
Second, be prepared to post consistently. You can decide how often you will post - daily, weekly, etc. But once you make that decision, be sure to stick with your schedule. Your fans will become accustomed to receiving regular posts from you and you don't want to disappoint.
Third, keep your posts conversational. And write in the first person. Leave the third person for your website or other company marketing literature. When fans add comments to your posts, be sure to thank and acknowledge them for doing so. Afterall, the idea of social media is to interact with your fans by being social.
Fourth, about 80 percent of your posts should be informational, educational or entertaining. Leave the remaining 20 percent for soft selling and company information.
Facebook fan pages are a great way to reach out to your clients and potential clients. Follow these fundamentals to create a fabulous fan page that will encourage your fans to interact and keep your remodeling company at the top of their minds.
If you are interested in starting a remodeling Fan Page on Facebook for your remodeling or home improvement business, click to get a copy of our free report, How Facebook Can Help Your Business.
Annette Greco is co-owner of a successful home remodeling business, author of The Kitchen Remodeling Cookbo
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