subject: Storefront Marketing with Projection Film on Glass [print this page] Storefront Marketing with Projection Film on Glass
Rear Projection Films make it easy to attract attention to your retail store by providing local traffic with an animated digital billboard that will captivate, inspire and convert.This is not about keeping up with the Jones's but rather advancing with the times in an effort to survive and conquer in this rapidly changing economy and marketplace; and like we have all heard before "there is no challenge like the one at hand."You can ignite your storefront windows with video that is right on the glass and inspire perspective clients to give you a moment of their time and create new opportunities.Convert all or part of your storefront into an animated and possibly interactive display; you can do this easily with an adhesive rear projection screen. This type of projection screen is not the one you have seen in the boardroom or at the movies but rather a highly intelligent and sophisticated projection film surface that will apply right to your glass window and once "lit up" with a projector will provide an awesome eye catching in the consumers face display that will inspire local traffic to see what you are all about. How do we know if this works and what is our basis for this claim? Well that's easy - many of the major retailer including makeup companies, jewelry stores, and department stores have been migrating towards these concepts and technologies for the last several years.More than 5 years ago I was in San Francisco and eating across the street from the Ritz Carlton and noticed they had a projection film in their window; so I finished eating and walked over to see what type it was. It was actually an extremely expensive screen in their street level sales location for the new condos being built downtown; the funny part was you could barely see it even though there was a enormous projector behind it.The screen that was used is so expensive that today you can buy an entire rear projection display system for less than the screen price; that particular screen was also lacking the significant advancements in technology that we have come to appreciate today. The display in the Ritz Carlton location was 4 pieces of film applied to the window and seamed up to each other to form one screen about the size of a 42["e;] flat screen TV; roll widths a couple years ago were limited to 40["e;] then 48["e;] and now 60["e;] rolls are a standard which will yield a 122["e;] widescreen.To make your projects easier and as painless as possible we have assembled a list of quick ship type kits that can ship in as little as 24-48 hours after order; these kits contain everything you need to transform your static storefront or window into a digital storefront. Kits can contain some or all of the following items - adhesive rear projection film cut to your requested size, projector, mount, cabling, digital signage controller, mini PC, power conditioner, anti-glare film, interactive touch screen, window speakers and more.Fortunately as with most innovative products the technology has increased at a rapid rate and the costs are coming down; since that day in San Francisco we have pushed the envelope of on or in window projection technology and we can proudly say that rear projection films are truly worthy of being called technology and now used by many of the most famous retailers in the world.Interactive options are available and can be incorporated into any application utilizing adhesive rear projection films; simply apply a thin touch screen film to your substrate and then apply your projection film onto the touch film. This thru glass touch screen solution in conjunction with rear projection technology can transform any storefront into an interactive digital display in a matter of an hour or so; sizes available up to 116" widescreen.As always there is no pressure to purchase, although you may be asked we at no time will put pressure on you to make a decision until you are absolutely ready on your own. With any investment it is important to understand what it is you are putting your money into and what you can expect once you place the order so feel comfortable with the decision you have made to contact SSI.
