subject: See Why I Call This The World's Perfect Business! [print this page] See Why I Call This The World's Perfect Business!
If you've ever tried to start any kind of business before, you know how hard it can be.
With huge startup fees and equally huge risks, there's a tremendous personal investment required before you even see your first dollar in sales. Then when you do 'open your doors' in eager anticipation, what happens if nobody comes? Now that's a sick feeling.
It always breaks my heart when I see a small businessgo out of business. You see, that was somebody's dream to be free financially, usually their life's savings, all gone...
And the challenge of succeeding in this new economy has made everyone rethink their approach to business. Besides that, here's another huge problem facing businesses today.
In his book Data Smog: Surviving the Information Glut, David Shenk reveals we were exposed to nearly 560 advertising messages per day in 1971. By 1997 the number had ballooned to over 3,000 which is the number I quote, but today even conservative estimates put it at over 10,000. Every day!
Think about that for a moment: Each time you flip through a magazine, surf the Internet or newspaper, you come across hundreds of ads. Add in every other kind of mediafrom television and radio ads to product placements, billboards, direct mail and postcards, ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing adsyou can see how they quickly add up!
That's one of the reasons why once-profitable businesses are starting to see their customer base dry up. They're finding it increasingly difficult to capture the attention of their potential customers, even seeing sales they once took for granted shrivel up and disappear.
