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subject: When Is It Time To Give Up On Your Product or Program ? [print this page]

When Is It Time To Give Up On Your Product or Program ?

One question that we all face as an Internet marketer is when

we should give up on a specific product or program we are

promoting. This can be a tough question to answer depending

on specific circumstances surrounding it. Let's take a

closer look at what I mean by that.

1. Are people spending money in your market? If transactions

are taking place every day on the Internet in the market your

product is in then you have to analyze why you are not

getting some of that action.

Creating a market for a product online is extremely

difficult to do. Taking a piece of the pie from an existing

market is something anyone can do if they approach it

correctly.

2. Do you really believe in it? I have always felt that

affiliate marketers and network marketers are more likely to

succeed if they believe in the product they are purchasing.

For example, if you are selling a product as an affiliate

marketer a good way to do that is to write a review about

it. The only truly legitimate way you can do that is to

purchase the product and then write about what you learn.

In network marketing many people purchase products strictly

because they want to support their business. However when

they drop out they no longer continue to purchase the

product. A good rule of thumb here is would you continue to

purchase the product even if you were not a distributor for

it?

3. Are you losing money on it? I know if I'm involved in a

specific program I expect for that program to pay for itself

in 90 days or less.

This means that I would join an affiliate program and

promote that product a lease to the extent that it's

covering its monthly cost. I do this for programs such as

website hosting, auto responders, article submissions

programs, and so on.

If you're losing money, and you see no real way to recoup

that, then there really is no reason to continue to stay

with that product or program unless it is something you need

for your business anyway.

4. Do you have Internet marketing skills? Giving up on a

product or program is irrelevant if you don't know hot to

market online.

The problem is not in the product or the program itself, but

rather in your ability to promote it online. Until you learn

a least a couple of traffic generation skills there is no

sense in giving up on the product you are promoting.

How will you know if you are going to make sales if you have

no traffic coming to your website!

5. Do you have an solid online work ethic? Only you can

really analyze this question. Sitting in front of your

computer and hanging out on Facebook is not necessarily a

solid work ethic.

Surfing the Internet and wasting your valuable time is not

going to help you be successful. If you are really working

hard promoting your product, and not getting into results,

then you need to analyze what the real reason for that is.

These are several things to keep in mind pertaining to when

it is time to give up on the product you are promoting or a

program you are in.

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