subject: Increasing website conversion rate and ROI [print this page] Increasing website conversion rate and ROI
Improving your bottom line optimization and conversion rate is an important factor for increasing ROI (return of investment), generate sales and define your site as effective one.
Conversion rate is the percent of web visitors that perform a desired action (purchase, registration, booking, etc.) and it's the best measurement of your website effectiveness.
To increase conversion rate there is a few things you must consider when designing your website:
Make your website easy to use
Your website is not IQ test; nobody will pay enough time for unpuzzling your creative mind. Some designers think that innovation and non-standard ways to create websites makes their site interesting and attractive. Insisting on divergent viewpoints about navigation, using a lot of flash animation, weird images... will only make your website hard to use. This is not how you can success in the WorldWideWeb and makes your website effective. No argue, such website may be a piece of art, but it may cause ineffective investment and profit loss. Use standard methods that users are used to, they will appreciate for sure your efforts to make it easy for them.
Make your site accessible
This refers to making your website easier for disabled people and allowing people to view the site using a text based browser. The World Wide Web Consortium set some standards for accessibility. The full accessibility guidelines are available from W3C.org
Briefly, any images, videos, or sounds etc should have a text alternative text. It should be possible to see all links in a text only browser, so alternative text links should be added where a site uses images for navigation. Also use style sheets and html code correctly to allow text based browser to read the page.
Make your website secure and show it
Increasing trust and reliability will vastly increase conversion rate not only if your website offers products for download. Trust marks are the best solution for showing people that they can trust you. There is a lot of trust mark providers in the web, choose well-known company to add value to your website and business as well.
Put yourself in your users shoes
Be your own client at time to time and examine every step your visitors must complete. If you feel your visitors may be confused of something, most probably they will be, so change it.
Encourage feedback
Ask your clients for it. They will be happy to know their opinion matters.
Ask our experts for professional advice. ToThePoint Solution web experts provide:
- Professional design following the latest standards
- Professional consultations and help for a web success
- Professional custom development - system based on your needs
