subject: What's Different About Facebook Advertising? [print this page] What's Different About Facebook Advertising?
Facebook is rapidly becoming a huge resource for online advertisers.
To advertise effectively though, you must first of all understand a big difference between Facebook advertising and other paid advertising such as Google AdWords:
And that is people use Facebook for the social experience, not generally to buy things. They spend many minutes per day on Facebook, far more than the average time per visitor for most sites. (The average time spent on websites is somewhere around 10 seconds.)
Oftentimes therefore you'll find you cannot sell directly with any success.
But there are some ways to work around this. One strategy you can try is to ask a leading question in your ad and then take the visitor to a page that provides an immediate answer. Then provide them with the chance to click another link that can take them to a sales page or squeeze page where you capture their contact information and do some follow up selling.
For example, let's say you're promoting a vitamin supplement that supports prostate health through your network marketing opportunity. And your blog features various affiliate product offers in the the health and well being marketplace.
Your Facebook ad might ask a provocative leading question about prostate health, such as "Men: Will you develop prostate cancer this year?" When someone clicks on your ad you take them to a page that immediately answers this question, perhaps by supplying relevant statistics about the chances of a man developing prostate cancer at a certain age.
Then you provide a call to action and a link to your blog, a sales page for a product related to this question or some other offer. So rather than blatantly sending the visitor directly to an offer, you answer the question that intrigued them in the first place, then provide them with a solution should they wish to learn more.
Your Facebook ads should be relevant to your target audience, attention getting and must not be too slick ("salesy").
Facebook visitors get to vote on ad quality. Anything perceived to be "salesy" or "spammy" will get negative feedback and will not be shown. In the worst case scenario your account will be banned.
BIG No No's on Facebook
Improper punctuation or use of abbreviations and symbols
Incomplete thoughts in ads
Incorrect grammar, spe
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