subject: SEO Expert India [print this page] SEO Expert India SEO Expert India
Search Engine Optimization (SEO) is a website marketing scheme that enables a web site to appear in the top search results of search engines, whenever a user types a keyword related to the website. It has been found that generally web users take their results from the first two or three pages of search engine listings therefore it will be wise to have your web site optimized for search engines in such a way that it appears in first 10-30 results, that's the basic idea behind Search Engine Optimization i.e. SEO. Search engine optimization (SEO) is termed as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Optimizing a site for search engines involves vast research work along with patience. Simply editing meta-tags and submitting your web site to search engines doesn't accomplish anything, in fact the importance of meta tags has been reduced in the present scenario due to the changing web marketing environment. The most important factor that a web site must posses is - targeted keyword rich content. The power of content dominates over meta-tags and other minor criteria's. The keywords included in the content should be thoroughly researched. Your scheme for optimizing a website should be unique and constituting many different -aspects needed for making a website's appearance felt in the World Wide Web.Search engines (Google, Yahoo, MSN etc.) often base their rankings on relevance and definite rules/algorithms so if you obey the rules/algorithms in the way your website is set up, your site can attain better rankings in search engine results pages.
This was just about organic search results but now paid listings - Pay per click (PPC) Ads have also become popular, paid listings are nothing but a concept that allows you to display your ads by paying a certain amount of money to the online advertising company, a simple example of paid listings are the ad's coming at the right side of your search results window which can be identified as "Ads by google". Paid listings (PPC) doesn't mean that your ad will appear every time on google whenever a user in any country types a keyword, but the ads will be displayed only when a relevant search has been performed and also it depends on what keyword details are specified by you in your advertising campaign. Search Engine Optimization (SEO) is a vast field and also very complicated as its based on the regularly changing search engine algorithms or search criteria.
A search engine usually look at multiple factors while deciding which site should rank, based on specific key words. So you should get your website optimized for specific key words, so that your potential visitors or target audience can find you while searching specific keywords or keyphrases in search engines. Professional SEO services companies are skilled and knowledgeable in these areas and can help your website get the rankings in search engines that you want.
