subject: Online Video Marketing [print this page] Online Video Marketing Online Video Marketing
Today, more people online seem to be drawn by websites that not only contain valuable content (text) and corresponding images, but also have video embedded on their sites. Not to mention Google's love for websites containingimages and videos. And thus, the significance of video marketing cannot be ignored.
So how do they do it? That is, embed video on their websites or blog?
Well, a common way is to go to YouTube, look for an appropriate video for your site, get the embed code, and copy/paste it in the HTML edit window of your blog post or website. Another method is to embed "white-listed" third-party videos in WordPress -- thanks to the oEmbed feature -- by placing the video URL right into the "Visual" edit window of your post. You need to make sure that the URL is placed on it's own line and not hyperlinked. Publish the post, and voila, the video is on your site.
Then you have the savvy online marketers that create their own professional quality videos using, for example, Cantasia Studio, then usingsoftware,such asEasy Video Player, to upload the video to a hosting site (e.g., Amazon S3), customize the videos, and embed them on their websites or blogs.
Software such asEasy Video Player,allow you to display streaming video on your web or blog site. Therefore, its primary function is simply to display video online.
However, what makesthis software special is that it isa complete online video marketing solution.
Such features as...
The ease ofembedding videos on websites and blogs
Auto redirect videos straight toasalespage
Embedded opt-in forms and "call-to-action" (e.g., "buy now") buttons right inside the video player
Compatibility with all major email autoresponder providers (e.g., Aweber)
The ease ofcreating video web pages with social media integration
The ability to track video statistics such as views, clicks, plays, traffic sources
... will facilitateyour online video marketingplans.
Video engages your visitors with rich media, and what better way to attract them if you have the mechanism to havean opt-in formright within your videos, then a redirect straight to your sales page.A web site without video is considered outdated, and visitors to your site watch andrespond to video better than they do to just images or text.
Another component that will enhance your online video marketing is the ability to create video web pages with social media integration. Imagine the possibilities of promoting your product or service that use existing social networks (e.g., Facebook). It can be promoted virally, allowing the message of your product or serviceto self-propel itself within themass network of people on the world wide web.
If you have not implemented online video marketing yet, maybe it is time you considered it.
