subject: Two truths about getting more tweeter followers [print this page] Two truths about getting more tweeter followers
Here we're going to cover what really works when trying to gain more tweeter followers. In here we will review the two main pillars that I use for my blogs and mini-sites, that I have proven to work for the best interest of driving targeted traffic to my sites.
Add customized icons in your site
I have done this before and it has proven effective: instead of using the classic tweeter "follow me" buttons and banners, go for something more personal.
My personal approach was just buying a customized set of icons, with the idea that people visiting my sites would notice the "follow me" banner easier. When I did this, my tweeter followers increased by 12%. Try to stand out visually, and it will pay off.
When you want to use a set of personalized icons in your site, there are many places to go.
Take care of your profile
The first step is to understand that your Twitter profile is like any other website. You should treat it no differently from your own blog or a free opt-in newsletter. This means that if you want to increase your Twitter subscriber base, you just need to do one thing again and again:Drive web traffic to your profile. The more targeted the traffic, the better.
This sounds obvious but many people overlook this fundamental principle and focus instead on less relevant details like Twitter usage times/frequency. I'm sure that causing controversy or learning to tweet a certain way might get some extra exposure to your profile but in my opinion, the benefits are minimal.How, when and what you tweet is not crucial.
When you want to catch as many fish as possible, use a large net and spread it as far as you can. The guideline to remember when building your profile is just one:keep working on sending visitors to your profile. People can only follow you when they know you exist.
With this in mind, you can play around with a myriad number of marketing strategies, just like how you would promote a website. Think in terms of incentives. Why would someone want to follow me on Twitter? How will he or she benefit from it? Assuming that someone doesn't know who I am, what would motivate him or her to subscribe to my Twitter profile?
Here are just some examples of traffic-driving strategies (there are many more):
Create a tool/application and promote your profile alongside it.
Buy a banner ad to target tech-savvy audiences, link it to your profile.
Use Twitter as a tool for tech/customer support.
Organize a contest through your Twitter profile
Include links to your profile in email/forum signatures.
Evangelize Twitter on your blog/other blogs and include a link to your profile.
Connect your blog and other social media profiles to your Twitter page.
Learn to pitch Twitter influencers with articles relevant to their interest
Explicitly ask another user to recommend your profile or exchange recommendations.
Apart from these strategies, there's also another sure-fire way to increase your Twitter followers and this simply involves the act of following other users. However, I don't quite dig this spammy technique, if you know what I mean.
