subject: Sun Weimin Su Ning: Brand Competition Will Crowd Out The Hero Of The Bush [print this page] Sun Weimin Su Ning: Brand Competition Will Crowd Out The Hero Of The Bush
So much that he is a businessman, as he more like a scholar. This is the
Suning Electric Sun Weimin, president first impression.
But the fact is, as the domestic
Home appliance chain Giant's head of Sun people face every day in China
Retail The most fierce price competition: no intermittent started taking, endless
Promotions Gifts, uncontrolled Advertisement Bombing of the ... ...
Is this the only Chinese home appliance industry to survive? People thought the Sun, the Chinese appliance with
Locks What means see tomorrow? Line urban space has been saturated
"Pure price competition acts as hero of the bush." Said Sun Weimin, hero of the bush can Dajiang Shan, Shou Jiang Shanguang but by "common enemies compounds" of the wilderness act is definitely impossible.
Chain of Chinese home appliance to rapidly grow from the embryonic form is now up to 100 billion yuan
Sell Large-scale industry, Jie Shiyi Lu Ji Ben comes. "Price shopping" is the most exciting industry development
Label . "Factory tired, tired of consumers, we are tired businessmen, is to transition the entire competition time." Sun people that this year will be the transformation of home appliance chain industry year.
"Home appliance chain, after nearly five years of exploring the development of industry models and stereotypes have been basically mature. Currently, China already has 10 to house a national, strong regional appliance chain enterprises, more than 1,500 stores , home appliance chain tier cities in the country has basically little room for development. "
Capital Market demand will inevitably If the price is tool home appliance chain industry in the past conquering a city, on the backward appliances Yetai to suppress the most direct tool, then in the home appliance chain industry development model and development are clear, the re- waving "price butcher's knife" becomes "a very non-economic and scientific."
Sun Weimin said the scale of economic expansion in almost all high-speed enterprise crashing down of the basic reasons for the final. "To scale or profit?" Said Sun Weimin, profit is the citizen's fundamental business as a social responsibility and play. "The size and quality before, Suning preferred the latter." Profitable business regardless of nature blindly rely on "price butcher's knife" high-speed expansion appears in the Sun for the people, as building built on the beach.
While at Suning, shop in the 167 last year staged expansion of the myth, this year will be more robust pace. "We will enter the history of the slowest year for up shop, but the quality is definitely the best year for business." Sun Weimin said the industry must change the way of price competition, "crushed by the old road will be doomed . "
End, Suning Appliance on March 8 was held in Changsha, China household electrical appliances "
Brand Power, "Development Forum, co-3C brand advocacy of famous brand competition, service competition from
Price war Quagmire. Fact, it is necessary for enterprise development. "Suning Appliance is a listed public company, to be fair to shareholders." Said Sun Weimin, which is calling for corporations to have sustained profitability.
Similarly, in the Hong Kong-listed States United States Electrical appliances, its simple, "Price Competition, scale expansion" model of development while ago too wide
Investment A Query, Gome started a price war quietly reflect on the shortcomings of the past.
Also in the March 8, Hunan Gome appliance manufacturer representatives convened to discuss the differential
Marketing The road, this rare mention of the "price war" approach only one purpose: to seek a more solid platform.
Major reshuffle, is about to begin
Sun Weimin said the increasing homogenization of the product today, the price competition as a low level of competition means competition will be gradually replaced by the brand; and brand competition result is the gradual disappearance of small brands.
The year before last, the John Winton alliance quietly set off on the merger wave; last year, the United States acquired the country easy to good home. , "This year, home appliance chain industry mergers will accelerate.", Said Sun Weimin, within 3 years, the Chinese home appliance chain industry, the number of brands from the current more than 10 reduced to less than 5.
"Foreign investment this year will also be a Chinese home appliance chain climax." Sun Weimin analysis of prices in the Chinese home appliance industry in a chaos of war, foreign investment has been sidelined because of the nature of foreign capital determines their times This unit can not afford to muddy water, but when the Chinese home appliance chain enterprises have tired of the time, went to the best of foreign investment when shot.
