subject: How To Find a Niche Market - It Really Is This Simple [print this page] How To Find a Niche Market - It Really Is This Simple
How to find a niche market becomes very important, especially if you are new to internet marketing. If like me, when you started your marketing career you probably jumped in and started to market in one of the more popular markets. Dog training, dieting, fitness. These markets although they produce a massive amount of income are extremely difficult to penetrate.
Why? Because the competition is so severe you will always struggle to rank well in any of the search engines for a term such as dog training. You will have to spend months if not years before you see any results of your efforts in the search engine by which time you will probably have given up on this internet marketing as a another of those scams.
One of the easiest and quickest ways of solving this problem is learn how to find a niche market.
So how would we go about finding a niche market. First we need to have some idea of what exactly a niche market is. In essence it is just a small more focused part of the larger overall market.
Lets stay with the example about dog training. If you are trying to to market to dog trainers for instance a puppy dog training ebook then you will find the competition just too severe to be able to make money out of this market.
If however you are marketing too lets say German shepherd puppy dogs training you are in fact marketing two a niche within the dog training industry. Can you see how this niche marketing ensure you of a better chance of being able to be specific to particular audience.
German shepherd puppy dog owners will be much better prospects when they visit your website, article, blog as your site is optimized about German shepherd puppies. When they land on your site they will be more likely to buy a recommended product because it is specific to a German shepherd dog rather than just any dog training in general.
Another bonus about niche marketing is you have a much better chance of being able to rank well in the search engines. All search engine are looking to give there customers ( the searchers ) the best results possible So somebody who has entered a search about German shepherd puppy training will be more likely directed to you site providing it has been organized correctly.
So there you go that's how to find a niche market. Start with a broad market and and started digging until you find a smaller sub group or segment of that market.
