subject: Tips to Create Listing Package Upgrades With Your Business Directory Software [print this page] Tips to Create Listing Package Upgrades With Your Business Directory Software
It is nice to offer choices to your businesses with the types of packages they can purchase to list on your web directory. After offering basic free listing packages..here are few things that you can customize with the rigth software:
1. Homepage featured
You can encourage businesses to upgrade from the basic package by offering an enhanced package that features the business on your homepage.
2. Ranking of each listing package
A great way to get people to upgrade their package would be to guarantee them that they will be ranked higher in your results if they purchase a better package.
3. Highlighted listings
Any courses in advertising will teach you that if something is highlighted our eyes will be drawn to it, which is why businesses would rather have a listing package that highlights their business in the search results.
4. Logo upload
Images speak loudly. Most companies will want their logo along with their listing. If you make your free listing package text only, and then offer an upgraded package that allows logo uploads, businesses will be more likely to buy it.
5. Number of photo upload
The more a business can show potential clients about who they are, the better. This is why your business directory software should allow you to customize your packages in a way that higher upgrades can have more photos uploaded.
6. Free Trial Period
It is great to offer a free trial period with your packages which may entice people to upgrade once they see how superior the upgrades package is.
7. Price Options
Offer listing packages in a variety of ways such as annualy, semi-annualy, quarterly or on monthly basis! Customers like to have a choice in how long they advertise for and a choice how much they spend.
Remember, you can get creative and make your packages any way you think will best sell on your directory.
