subject: Shuaikang President Of Zou State: Excellence Of The Kitchen Complex [print this page] Shuaikang President Of Zou State: Excellence Of The Kitchen Complex
Wise wonderful sounds, "ten years to do product, a hundred years to do the brand"
Shuaikang our understanding from the "sweeps 10 000 smoke, Shuaikang took the lead in" such an advertisement, Shuaikang hood is almost a synonym into the public eye. Close contact with Shuaikang Holdings Ltd chairman Zou state he was a nice feeling at first glance the elderly, kind, warm and approachable. But is this kind of elderly in 1993 decided that Central Television, China's largest advertising media in prime-time weather forecasts, and began Shuaikang the brand. Zou state at a critical moment in the enterprise, who, with his extraordinary courage and resolute decision-making so that enterprises turn the tide, not only out of a difficult business swamp, but also gives companies a high flying wings. After that, the product took the lead in the sales momentum that his decision was right.
Shuaikang hood has been integrated for 9 consecutive years in the market share, market share, market coverage, the three indexes finished the first national counterparts; Shuaikang the cooker and water heater also received the "China Top Brand". This allows us to see Shuaikang brand cultivation has long been tireless efforts. Price competition from the hood out of the mire, in product development and quality assurance on the increasing input, the formation of a strong brand Shuaikang; to its image today, spokesman for Miss Yang Liping pass out of the kitchen complex Shuaikang excellence, both to consumers accurate delivery Shuaikang which sustains the development of the Group's consistent pursuit of: exquisite, the pursuit of professional fashion brand idea.
Perhaps it is wise wonderful sounds, Zou deeply understood the state-owned enterprises, if only momentary alertness and courage, even if the results obtained, it is transient and difficult to achieve real success. To rapid development, we must pursue perfection, and constantly satisfy the consumers more and more "picky" mentality, in the product details on the make efforts, not only do sprint champion, still have to do long distance swimmers. To do something in the kitchen electric field, must take the road of brand competition, with quality products and service and reasonable prices to win consumers. Shuaikang 2005, she won a smoke machine, cooker and water heater three brand names, can be said Shuaikang a miracle, but also for so many years Zou Brand of the state as a positive.
National brand, "China chip"
Reporter: According to our observation of the status of the Chinese home appliance industry, in the kitchen appliances in the industry, in particular smoke cooker which a domestic brand came out top, none of the top ten foreign brands. Can be said that many foreign brands to enter the Chinese market is difficult to control the market and I do not know if understanding of the phenomenon of total Zou, can we explain what causes it?
Zou state: The reason why the highly popular national brand, is that national brands can satisfy Chinese consumers, actual and potential needs of national brand completely mastered the core technology for range hoods. Foreign brands do not understand the Chinese culture, especially the food culture. Chinese food culture of the range hood and gas stove with special requirements, such as suction to a large, fire to large and medium together, and even China's complex environment of consumer products have special requirements, or else it will be difficult to meet people's consumption needs and will even security issues. For example, in the use of cooker environment, foreign general to use natural gas, and a unified standard, but there are three domestic air source and hundreds of gas, gas heating value, purity, and the supply pressure varies, on the stove's requirements are different. For example, the nozzle, the foreign one specification can be universal; in the country, Shuaikang cooker nozzle from 0.4 mm to 1.2 mm with dozens of specifications, the only way to meet the national standards in different parts of the gas to meet energy-saving stoves, environmental protection and safety.
Domestic brands and a deep understanding of Chinese culture and environment on the domestic consumer product use special effects, the development needs of Chinese consumers for high quality products, foreign brands make up the dessert of "defects", which is the national electricity overall brand kitchen the rise of the mystery.
Reporter: At present, the basic kitchen electricity companies have formed two camps Zhejiang and Guangdong, but there is a phenomenon: National Bureau of Statistics recently released the China Industrial Information Center has released its ninth national market leader in brand sales, kitchen appliance brand in the former top three is Shuaikang Zhejiang, side too, boss. The September 1, AQSIQ announced the brand-name products in China in 2005, range hood for the first time to enter the Chinese famous brand named directory, there is honor Shuaikang, side too, the boss, General Tian, Germany, Italy, Haier six products. Zhejiang kitchen electric companies accounted for significant absolute advantage, how do you view this phenomenon?
