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subject: Chongqing, China Mobile And China [print this page]


Chongqing, China Mobile And China
Chongqing, China Mobile And China

Carriers operating room will be the introduction of home appliances stores, recently, China Mobile Ltd. and Chongqing, Chongqing, GOME Electrical Appliances Co., Ltd. signed cooperation agreements across the channel model, achievement of the domestic telecom operators and home appliance chain stores in the first leap in cooperation This cooperation model to be followed Chongqing across the country.

Gome do mobile services within Reporters at the signing conference learned, within one month after the signing of cooperation agreements, moving company will store shops, authorized points of sale and direct supply points in three ways stationed in Chongqing, the country's 25 U.S. stores all are can provide the face of mobile network customers, card number to purchase, payment and other services, while the state ordered the United States will become a mobile phone "effort," an important sales channel, the two telecom giants will join forces to create one-stop service.

Wang Jian, general manager of Chongqing, China

said the United States, with the mobile presence, Gome will enrich the mobile sales force, value-added services will be set up stores in Downloads, free for the subscribers, and will provide mobile phone repair extended warranty service. Vice President Li Yiqi Chongqing Mobile, said in addition to the cooperation, the two giants will start including Group buy Session, the two sides mutual authentication VIP customers, corporate customers and other deep-level cooperation in resource sharing.

Reporter then store in Chongqing, China saw the U.S. Yangjiaping, the first mobile "Communication 100" has entered the store store sales, including Nokia, Motorola, Samsung, Sony Ericsson, Lenovo, Haier Mobile, including dozens of "effort ", the two giants also are" effort "selling out the preferential policy of non-small, now until March 31, where the United States in the country to buy" effort "will be available, including Hua Fei, including a maximum 888 yuan business package and the country the United States sent mobile phone battery, memory card, Bluetooth headset and other gifts.

Giants plot joint 3G market On the partnership, Chongqing Mobile and China have become complacent the United States, Li Yiqi Chongqing Mobile this year, said the "effort" and the task is 60 million units sold, while Wang Jian claimed that in 2008, in Chongqing China mobile phone sales will exceed U.S. 500000 Taiwan, which does not include the sales effort.

Surface, the two giants seem to focus on cooperation is the "effort", but not this far-reaching significance. According to Chongqing Mobile revealed a high level, and the country's current cooperation with the United States does not value their "effort" How much sales, but rather to occupy the site. Imminent restructuring of telecom operators, 3G era, China's geographical characteristics and consumption habits determine not as foreign carriers, like self-built channels, monopoly mobile phone sales, so more like the States United States to rely on such sales of 3C products giant extends their network is a move must go.

For GOME, the same ulterior motives. It is reported that in November last year, Gome, Gome has established a special mobile communications company specializing in procurement, sales and other business objective is the overall capacity of the country within three years accounted for 15% of the first truly mobile channels. It is clear that the 10 million mobile users and rely on the consumption bundle mobile Huafei group will help the country achieve this goal the United States faster. More importantly, the country had already made the U.S. buyout underwriting, so try to customize mobile phones. 3G, handset manufacturers and operators of business combination will be more closely tied the and operator, will further enhance its mobile phone manufacturers in the negotiations and bargaining between the weights. Wang Jian said as the conference, such cooperation on both sides with landmark significance.




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