subject: The United States And Thailand: A Fatal Crash Of The Home Appliance Giant Promotion [print this page] The United States And Thailand: A Fatal Crash Of The Home Appliance Giant Promotion
Mattel had a high profile marriage to and Rongshida way into the Chinese market, China nowadays has become a bid target appliance manufacturers. Traversed a century of its development process to reflect the number of enterprises in the process of going out, a decision-making errors may lead to "eternal hate." Hope that the United States and Thailand's failures can give is "go out" warning to Chinese companies. July 6, the United Kingdom "
Financial Times "online edition of a report once again raises awareness of
Haier Bid for U.S. appliance maker Maytag regarding concerns. The report said the United States and Thailand may be prematurely terminated with a consortium led by Haier Group held merger talks. The United States and Thailand are unlikely to 6-8 weeks due diligence period, to continue to provide a consortium led by Haier Electronics confidential
Finance Information. However, together with the Haier bid for Maytag in Blackstone, a spokesman for the fund management company then said: "Do not believe the newspapers say. We are Thai and U.S. to exchange information, and actively consult the various terms of the transaction." Ultimately what the United States and Thailand "flower" which family, now we do not know. But the decline of the number of Mattel a little warning to Chinese enterprises.
From world-class Brand To junk bond
Started in 1893 in the United States and Thailand, to coincide with a period of booming electrical industry. From the late 19th century to early 20th century just a few decades, the U.S. market in nearly 300 home appliance brand, followed by intense market gradually eliminated most of the small business, small brands, and to the 20th century only a very small number of several world-class brand??? the United States and Thailand is one of them. The United States and Thailand to
Agricultural Machinery Products started, over time, in 1907 the United States and Thailand began to set foot in home
Electricity Player market. Fierce Competition And increasingly diluted profit margins, forcing the United States and Thailand find a way out. Involved in home appliance market in the first year, Mattel introduced the first hand-cranked barrel
Washing machine And Dryer , Thus laid down in the washing machine market, "leading authority" status. Since then, production in the United States and Thailand in many household appliances, washing machines, the nation's brand is always the best, most famous product.
The other hand, early 20th century, the rapid development of American cities for the United States and Thailand provide unlimited business opportunities. From historical data show that urban residents account for U.S. population in 1890 to 1 / 3, 1910, accounted for 1 / 2, 1930, up to 2 / 3. With the water system needs to establish and gradually increased the urban population, in 1911, Mattel introduced the design for city dwellers electric washing machines; in 1919, it launched
Aluminum Barrel washing machine. In 1925, a successful New York Stock Exchange, marking the United States and Thailand have entered a new development period. After several decades of development, today the United States and Thailand, its cover the maytag, Hoover, Jenn-Air, Amana, Dixie-Narco, Jade, Magichef, Ad Juan miral and Dynasty so white and small home appliances brand, and to production of washing machines , vacuum cleaners,
Refrigerator , Dishwasher, Kitchenware As its main business, business in Australia, Britain, Mexico and other major countries in Europe and the Americas, ranking the nation's Fortune 500 No. 361, is an annual
Sell Amounted to 4.7 billion U.S. dollars in home and commercial appliance company group. Listed company by market value, the United States and Thailand is the third largest U.S. consumer electronics market enterprise, the highest international after Whirlpool and Marino, and in the United States holds 17% of the household appliances market share. However, this started even earlier than the Whirlpool, and once the company has an outstanding sales performance in the competition when their business was flourishing, but in 2005, unexpectedly announced that the Board has agreed to a price the company sold 1.13 billion U.S. dollars. In fact, as early as the fourth quarter of 2001, the United States and Thailand have been shrouded in shadow of loss, and out of control. February 2002, Mattel announced a withdrawal of Rongshida, the
Investment Failed after the United States and Thailand will never get out from the loss. Currently, Mattel debt is about 10 billion, including debt due in 2006 to more than 400 million U.S. dollars, 40% of the total debt ratio, annual interest payments alone would more than 6000 million, the company has been rated bonds bodies thrown into "junk bonds" list.
A fatal Promotions
Results from the United States and Thailand in the past, it is evident that poor management subsidiary of Mattel's hind legs dragged. In order to develop international business, the United States and Thailand in the late 50's bought a vacuum cleaner production company based in Chicago Pacific, it is through this acquisition, the United States and Thailand was able to become the third largest appliance manufacturer. Mattel intention is to expand by Chicago Pacific to the mainland in European market share, thus breaking the Maytag mainly in America the market.
