subject: Steps of seo for a website [print this page] Steps of seo for a website Steps of seo for a website
Initial SEO Analysis
The purpose of an SEO analysis is to establish a plan to modify the code of the site and the visible content to reach its peak potential or add more to improve it.
Keyword Phrase Selection
The keyword phrases chosen for your site are the focus of your SEO campaign. By evaluating the content, the services and the products your company offers, keyword phrases can easily be established and then elaborated on to improve your website's search engine presence. Analyzing your competitors' sites and researching product trends will also help establish a focus for the rest of the optimization.
Site Optimization
Once the keyword phrase selection has been made, the SEO company can start with the on-site optimization. The SEO company will run an initial report to document the progress of the optimization before the SEO and after periodically. After they run the initial report they can add all the essentials: Meta Data, Heading Tags, image tags and titles, footer text links and more to help the search engines see as much of your site's content as possible.
Site Submission
After the on-site optimization changes are completed, the SEO company will proceed to submit your site to the major search engines manually. This is essential for good rankings because Google, Yahoo and Bing do not look kindly on automated submissions by software programs, no matter how easy it is to use.
Reporting
Use a tried and true ranking report software to "grade" your optimization on a month-to-month basis, because more frequently than a month, or so, will irritate search engines. This reports however give you valuable, "hard data" to improve your rankings with ease. As well as give you a definitive Return-On-Investment (ROI) for your SEO as you watch your website climb the rankings month after month.
Content Optimization
SEO changes can be made to your website "as is" and ideally your website could be off to the races for excellent search engine rankings. This scenario is rare and unlikely unfortunately. The company can make recommendations based on your SEO campaign's goals and improve your keyword phrase density within your website's content to improve your search engine rankings to their true potential.
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