subject: The "This or That" In Fundraising Calendars [print this page] The "This or That" In Fundraising Calendars
There are always a lot of different options for each of the fundraising ideas that you think up. If one of your ideas is using fundraising calendars, you will have tons of options in terms of printing and design that will determine if your fundraising calendars can succeed in reeling in the amounts you need for that special project or campaign.
In this quick guide about calendar printing, I will help you with your decisions by answering the common "this or that" questions about fundraising calendars. These items will help explain to you exactly what the best options are, that you can use for your custom calendars. So read and understand.
Print in color or black and white?
This is a common and basic question. Do you have to print full color calendars, or are cheaper black and white calendar better overall for fundraising? Well the answer to this is simply, full color is the best. While black and white calendars are indeed cheap, you only typically have a small market for those kinds of prints. If you really want to sell lots of color calendars for fundraising, a full color calendar is needed. Not only does it have more appeal in terms of full color images, but it can also communicate more emotions plus add me more functional value to your color calendars. That is why it is best go full color. Trust me, you might be wasting your money if you do this in black and white.
Large, small or medium calendars?
Many people also ask, what kind of calendar size should they go for. While the rule here is to print the calendars that will most fit your audience, the typical answer is usually the bigger the better. Bigger calendars typically are more visible and have more impact. They also have enough space to accommodate more functionality when needed. So try to print as big a calendar as you can for your campaign. Only go for smaller configurations if you have specific markets in mind such as businessmen who need desk calendars instead.
Full picture, half picture or no picture?
When it comes to the question of pictures, the rule is to always use a full picture format when possible. Full sized pictures that cover at least 3/4th of the whole calendar is ideal in most fundraising campaigns. This is because the picture is really what sells these kinds of cameras anyway. So when possible, always use the full length picture when possible.
Best or cheap paper?
Definitely always go for the best paper all the time. Since color calendars are meant to last the whole year. You must always keep the materials durable by using the best paper materials you can afford. If you can choose your own printing options for calendars, I do recommend using very thick and coated paper to make sure that the calendars do not deteriorate as the months go on. Trust me, quality paper is better since it makes customers look at your calendar better.
Best or cheap inks?
Finally when it comes to inks, the same rule applies just like above. Always go for the best quality inks that are glossy and water resistant. The better the inks, the more your prints will last. So always go for the more expensive inks when possible.
Great! Now you know the proper choices you should pick in regards to calendar printing. Believe me, these answers are the most ideal for most fundraising calendar campaigns.
