subject: How to Drive More Traffic to Your Website! [print this page] How to Drive More Traffic to Your Website!
How to drive more traffic to your business and website.
8 Questions you Should Ask Before and After Starting a Website
Part 1
1. What is a domain name?
Your domain name is ultimately what indentifies your website. It is important because this is one of the ways people are going to find you on the internet.
2. What should come into consideration when coming up with a domain name?
Remember, your domain name does not have to be the same as your company name. In fact, you can own several different domain names which redirect to the same site. These sub points below can help you in determining that decision.
A.What is the product or service you are trying to sell?
Your business name is simply called "Jimmy's" but you sell knives? Why not try "www.jimmysknifeshop.com?
B.Who is your target audience?
Are you selling to cattle ranchers or punk rockers? Lawyers, or housewives? Jocks or beatniks? Something to think about: www.blackmetalranch.com could either be a musical venue for metalheads in Dallas or a cow farm outside of BeeCave, Texas. Who are you drawing or turning away from your website?
C.Who is your major competitor?
There may be a store across the street that sells the same type of products that you do. Your domain name can be crucial in bringing people to your website rather than his when they look for your services on a search engine.
D.What sets you apart?
This is a big one to consider. If you have something that the business across the street does not have, why not let your domain name reflect that?
E.What is your location?
You search on Google and behold, there are hundreds of "Olga's Taverns" across the nation. The only problem is you are a local business that coincidently has the same name as everyone else. Why not add your town or city to your domain name? Example: www.olgastavernofabilene.com
F.Does your domain name catch attention?
You feel that your business name of "Boring Company" won't sell well as a domain? Yes, you can use www.amazingcompany.com instead.
G.Does your domain name direct people to your business?
Remember Jimmy up above? If a customer needs a knife before a hunting trip and he's looking for a knife shop in Google, you want to make sure he'll find you. The domain name is a good way to start with that.
H.Is your domain name easy to remember?
www.timmystruckingandtaxidermysocietyofkazikstanslemurorators.com is not something I would want on my company's banner.
I.Is your domain name easy to spell?
Remember Volcano Eyjafjallajokull in Iceland? That's hard enough to say, and I won't even try spelling it back to you. Don't be making the same mistake with your website.
