subject: Mahindra experiences hike with its Sales [print this page] Mahindra experiences hike with its Sales Mahindra experiences hike with its Sales
Mahindra and Mahindra, a well known name in the world of two-wheelers experienced a hike of selling around 16,569 scooters in a single month this year with an increment of 451 percent. The famous company among the Indian buyers, with an investment of $76.1 billion sold around 1.5 lakh of its units during the past year. The enterprise has been attaining these heights with its "power scooter strategy" with an enhanced engine capacity of 125 cc. Achieving success in its range of scooters, the Mahinda and Mahindra , has now stepped into the world of bikes. It looks forward to the sale of its newly and enhanced models of the bike. The only two models of the bike being released till now by the company are the Mahindra Stallio and the Mahindra Mojo. In order to advertise for the product and attract a large audience, the company decided to rope in the most liked Bollywood Actors. Aamir Khan has been appointed as the Indian Ambassador for the Mahindra's Motor Bikes. As the company has recently entered the world of the Bikes, it may face some problem as there are already so many bike manufacturers running successfully in India. With a view, the Mahindra and Mahindra has directly made a launch of 300 cc of model i.e. The Mahinbdra Mojo. It is the product of its own style, the only unique bike for the Indian roads. The bike is expected to become the favourite of the young generation as soon as they come across it. The Mojo has been equipped with new and advanced technology with the aspect to prove itself environment friendly. There are chances for the all new Mahindra's bike to experience great competition in the market. As enquired from the Vice-Chairman and Managing Director, Anand Mahindra, the Mojo is the fastest bike of all in India and also it is the example of the companies capability. The company is expected to release some more models of bike to the Indian market in some later stage after observing the response from the currently launched models. Talking of the company's another model i.e. the Mahindra Stallio, is also is featured with wining abilities. The bike is equipped with an engine capacity of 110 cc. The Stallio has been attributed with latest technology so as to impress the customers and make a stand in the Indian market. The model is released with an affordable price and also proves to be fuel efficient. The motorcycle may easily compete with its alike models from different companies with its dynamic featuring. The Mahindra bikes are accompanied with the kick-start technology. With a view to campaign for the bike, Mahindra has planned to hire 20 bike riders who will move from Ladakh to Nagpur on these bikes and later the company has decided to gift the bikes to the riders.
